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V.I.P. RED CARPET EVENTS. in association with PRESENTS. THE PERFECT CHRISTMAS. Produced By: Shakim Compere & Latifah / Flavor Unit Entertainment. DETROIT’S. “HOLLYWOOD STYLE”. MOVIE PREMIERE EXPERIENCE. DETROIT’S “HOLLYWOOD STYLE” MOVIE PREMIERE EXPERIENCE. Event Summary
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V.I.P. RED CARPET EVENTS in association withPRESENTS THE PERFECTCHRISTMAS Produced By: Shakim Compere & Latifah / Flavor Unit Entertainment DETROIT’S “HOLLYWOOD STYLE” MOVIE PREMIERE EXPERIENCE
DETROIT’S “HOLLYWOOD STYLE” MOVIE PREMIERE EXPERIENCE Event Summary • The premiere of The Perfect Christmas (staring • Morris Chestnut, Queen Latifah,. And more) on Tuesday November 20, 2007 (venue TBD) will be the kick off of many Mason Radio and V. I. P. Red Carpet Events in Michigan. This event will feature a special tribute to “Motown.” With a host of celebrities, athletes and entertainers. This invitation only event, will embody all that is Hollywood and be one that Detroit has never seen. • The evening will include red carpet,complimentary cocktails and delightful food and so much more! • All benefiting a selected non-profit organization
MASON RADIO 107.5 • MASON RADIO 107.5 • Mason Radio Inc: • John Mason, a Detroit radio powerhouse returns to morning radio. Mason’s newly formed morning syndicated radio show is based • In the heart of historical Detroit, Michigan. The Mason Morning Show began broadcast, February 2007 on WGPR FM 107.5 in • Detroit with a 6:34 morning drive TSL (time spent listening). The Mason Morning Show carries a heavy Detroit flavor. The • whole idea is to tell the rest of the country the Detroit story in a big way. The Mason Morning Show is designed to target adults, • ages 19 to 45, with an emphasis on women. 75% of WGPR’s AQH (average quarter hour), Monday through Friday, 6:00am until • 10:00am listeners are women. We will cover a variety of topics and provide information in an upbeat and energetic way. John • Mason, the host and founder of Mason Radio Inc created the company to break away from the typical radio programming being • pushed to listeners today. Mason’s programming ideas are based on bringing more information about what matters most to • individuals who are making decisions about family, politics, education, and career choices. We cover these topics in all of our • radio formats. We make them fun, enjoyable and we make them count. Mason has been a radio winner in Detroit, Michigan since • the mid 80’s. He has helped build WJLB FM 98 into the powerhouse heritage station it is now. Mason was number 1 in the • morning drive for 8 consecutive rating books and number 1 in urban radio for 12 consecutive years. Mason climbed over 42 • different morning show competitors all vying to be number 1. Mason then shifted over to an unknown, seldom listened to station, • KISS FM 102.7 and gave them their biggest ratings in the history of lower powered FM stations in existence and put their revenue • books in the black. He is now armed and ready to change radio once again.
MASON RADIO 107.5 MASON RADIO 107.5 Mason Radio Inc: Partnering with Mason Radio – Major Endorsement Advertising Mason radio is a whole new concept in Detroit radio that will take urban listening audiences by storm. Making a commitment through partnership with Mason Radio is making a commitment and partnership with Detroit. By choosing one of our major endorsement packages, you are choosing to make our audience your audience. Your name and brand will become synonymous with Mason Radio. Mason Radio will be the most talked about at the hot events, the hottest parties and will display the most complete, diverse and evolved music selection in Detroit. While this type of exposure and branding is increasingly valuable with today’s audiences, Mason radio is sympathetic to the needs of today’s businesses and the local economy in which we exist. Products are constantly increasing in cost and businesses are always demanding better performance and higher returns in both sales and customer loyalty. Keeping those factors in mind, Mason Radio has developed a winning combination for potential advertisers and sponsors. By putting you and your business or product face to face with our listeners at all Mason Radio events, parties, concerts and promotions we are driving existing and new customer traffic, thereby, increasing profitability and developing customer loyalty. -Demographics The Mason Radio morning show will broadcast from WGPR FM 107.5 which boasts 50,000 watts of circular polarization that covers Metro Detroit, Ontario Canada and a portion of Ohio (soon to be “Nationally Syndicated” and in a city near you). WGPR is the leader in mature urban music targeting ages 19 – 45. 90% of the morning drive listeners are full time employees with tremendous buying power. The Mason Radio show will have an emphasis on women in the age range of 19 – 45. 64% of the women in this age group have college degrees which exceeds the market by 73%. 93% of women in the morning commute tune into the morning drive programs which is the highest composition in the market.
V. I. P. RED CARPET EVENTS • V. I. P. RED CARPET EVENTSV. I. P. RED CARPET EVENTS, was founded by J. B., Ramsey Hardy, Ron Rice (Ex NFL Star Safety) and Mel Swint. We established this company to provide citizens in areas unusually “Over-looked” an opportunity to experience the same events, venues and treatment as “ A-List Hollywood High Profile Celebrities.” Our experience and expertise in entertainment and sports allows us to provide an entertainment experience that is “Safe and Fun.” Collectively our staff has: -20+ years television/movie/music production experience -Masters Degree and 10+ years public relations experience for athletes, musicians, actors, comedians, production companies and the like -10 years of experience as “Head Of Traffic/Security” for movie, television and music production companies -15+ years “Production/V. I. P. Gate/Traffic” supervisor Don Cornelius Productions (Award Shows) -10 years “Credentials/Security” Dick Clark Productions (Award Shows) -10+ years product placement and event planning -7+ years running gift bag and suites for major award shows and vendors -3 years Traffic/Red Carpet Bob Johnson Productions
DETROIT’S “HOLLYWOOD STYLE” MOVIE PREMIERE EXPERIENCE SPONSORSHIP OPPORTUNITIES • Mason Radio in conjunction with V. I. P. Red Carpet Events would like to welcome American Gangster to Detroit and invite visitors and guests to a celebrity gala rich with Detroit culture and energy. • As an official sponsor of this event, your company will have a unique opportunity to reach a number of lucrative consumer markets. Aligning your company’s brand with both Mason radio and V. I. P. Red Carpet Events will allow you to take advantage of valuable marketing and promotion initiatives that will enhance your brand image and maximize your company’s exposure among celebrities and “High Profile” decision makers. This will be accomplished through heavy radio, print, electronic and other “top” media exposure. • In order to fulfill the commitment needed to sustain such a top-level event, the following sponsorship package has been designed to give everyone an opportunity for visibility and recognition at the event.
DETROIT’S “HOLLYWOOD STYLE” MOVIE PREMIERE EXPERIENCE • Targeted Press Including but not limited to: • TV • Extra • Entertainment Tonight • E! • Fox News • Print • Detroit News • Detroit Free Press • US Weekly • People • Daily Variety • Entertainment Weekly • ESPN Magazine • Rolling Stone • Detroit Weekly
DETROIT’S “HOLLYWOOD STYLE” MOVIE PREMIERE EXPERIENCE Demographics • Age: 21-55 • Education : 55% some college • Gender: 55% women, 45% men • Income: $45,000 - $2,000,000
DETROIT’S “HOLLYWOOD STYLE” MOVIE PREMIERE EXPERIENCE PLATNUIM ($25,000) -Signage at premiere and after party (sponsor pays for production costs) -One 3’ x 16’ entrance welcome banner -Logo included on main stage backdrop banner -Four banners to be displayed throughout venue(size TBD) -Logo included on all directional/logistics signs -25 VIP premiere and after party tickets -Stage mentions and presentations by event hosts (giveaways) -Promotional products included in VIP Gift Bags -Opportunity to display (1) promotional table in designated area -Presenter status with event title in all distributed advertising and publications -Product/brand logo included in all advertising and publications -Mentions on 100% of radio advertising
DETROIT’S “HOLLYWOOD STYLE” MOVIE PREMIERE EXPERIENCE GOLD ($15,000) -Signage at premiere and after party(sponsor pays for production costs) -One 3’ x 16’ VIP entrance welcome banner -Logo included on main entrance welcome banner -Two (2) signs to be dispersed throughout venue -15 VIP premiere and after party tickets -Opportunity to display (1) promotional table in designated -VIP Sponsor status with event title in all distributed advertising and publications -Product/brand logo included in selected advertising and publications -Mentions on 75% of radio advertising -Promotional products included in VIP Gift Bags
DETROIT’S “HOLLYWOOD STYLE” MOVIE PREMIERE EXPERIENCE SILVER ($10,000) -Signage at premiere and after party(sponsor pays for production costs) -Logo included on main entrance welcome banner -Two (2) signs to be dispersed throughout venue -10 VIP premiere and after party tickets -Opportunity to display (1) promotional table in designated -VIP Sponsor status with event title in all distributed advertising and publications -Product/brand logo included in selected advertising and publications -Mentions on 75% of radio advertising -Promotional products included in VIP Gift Bags
DETROIT’S “HOLLYWOOD STYLE” MOVIE PREMIERE EXPERIENCE CUSTOM SPONSORSHIP PACKAGE (TBD) -Custom sponsorship packages available.
V.I.P. RED CARPET EVENTS CONTACT US Suite 82271 - Los Angeles, CA 90082 t: 310.842.6415 - t: 323.691.7359 - www.vipredcarpetevents.com