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TRANSLATION: Come on people.

OFFICIAL TOC TITLE: Using Optimized Book Landing Pages to Convert Interested Readers into Book Buyers. TRANSLATION: Come on people. Let’s make engaging, effective, comprehensive Landing Pages for our books!. Neil Levin - EverPub.com. book landing page take-aways. Build Names Currency

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TRANSLATION: Come on people.

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  1. OFFICIAL TOC TITLE:Using Optimized Book Landing Pages to Convert Interested Readers into Book Buyers TRANSLATION: Come on people. Let’s make engaging, effective, comprehensive Landing Pages for our books! Neil Levin - EverPub.com

  2. book landing pagetake-aways • Build Names • Currency • Free • Multi-media • Lean • Friction free EverPub.com

  3. EverPub.com

  4. EverPub.com

  5. EverPub.com

  6. EverPub.com

  7. EverPub.com

  8. who is coming to your website?…and why? • B2B • Publishing community – retailer, wholesaler, rights – information seekers • Media – contact information, general information • B2C • Impulse – just wandering through • Destination – seeking a specific book ....Either way – they need the same things

  9. B2C landing pages They want to: • answer a question or learn about your book or program You want to: • engage the visitor, the longer they • are on the site the better • build a following • capture a name • sell a book

  10. “What’s new” includes more than just new books. It includes events and projects. • Daily TV programs – posted on YouTube EverPub.com

  11. Sub-home page for browsing • Different sort approaches EverPub.com

  12. Interweave book landing page Long page goes beyond the fold but has many strong components EverPub.com

  13. Perfect amount of copy • TOC with copy • Look inside via Scribd • Vast majority of page devoted to book, not corporate use EverPub.com

  14. Author information • Other title suggestions • Reviews – Amazon and print • Trust emblems for direct purchasing EverPub.com

  15. Press Release • Preview • Multiple purchase options • Author info w picture • Reviews • Media contact info • Facebook and Twitter • Discussion Wall EverPub.com

  16. PoliPointPress • home page • Blog • Newsletter signup • Download EverPub.com

  17. Strong metadata • Video • Amazon reviews • Additional book suggestions • Look inside • TOC • Multiple purchase options • Endorsements • Additional links • Facebook • Hi % of page devoted to book, not toolbars EverPub.com

  18. EverPub book landing page • All important metadata • Video • Social media links: Facebook, Twitter, LinkedIn, blog • Reviews • Author bio • Author contact information with separate blog, FB, and Twitter accounts • Downloadable files • Multiple purchase options • SEO embedded in design • Next author appearance EverPub.com

  19. Related website links • Look inside • Share • Print • Prominent BUY button EverPub.com

  20. Audio player and download • Press & customer reviews • Additional book suggestions • Customer wall EverPub.com

  21. KOGAN home page • Video • News headlines • Free! Free! Free! • Easy navigation • Clean, practical design EverPub.com

  22. Free marketing & sales resources are used as a way to build their newsletters and direct marketing program

  23. Random House Book landing page • Previews • Separate author section • Reviews • Discussion Great information but you need to link off of the page to get to it

  24. making effective book landing pages • Use search engine optimization • Use all 5 tools available on your book page: layout, text, images, audio, and video • Currency – use social media • Give to get – freebies or samples • Go for the comprehensive, clean, and uncluttered design EverPub.com

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