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Mission Impact & Profitability

Mission Impact & Profitability. Steve Zimmerman, CPA, MBA Spectrum Nonprofit Services. @SpectrumSteve. Our conversation. Revisiting Intended Impact Sharing Your Intended Impact Assessing Mission Impact Conducting the Survey Determining Profitability Using the Profitability Template

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Mission Impact & Profitability

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  1. Mission Impact & Profitability Steve Zimmerman, CPA, MBASpectrum Nonprofit Services @SpectrumSteve

  2. Our conversation • Revisiting Intended Impact • Sharing Your Intended Impact • Assessing Mission Impact • Conducting the Survey • Determining Profitability • Using the Profitability Template • Creating a Staffing & Salary Plan

  3. Matrix Map Process

  4. Matrix Map Process

  5. Revisiting Intended Impact • Intended Impact is… • A statement or series of statements about what the organization is trying to achieve and will hold itself accountable for within some manageable period of time. It identifies both the benefits the organization seeks to provide and the beneficiaries. • - - - Susan Colby, Nance Stone & Paul Cartter • Bridgespan Group

  6. Intended Impact • Questions to Surface Impact • What is the specific anticipated change our organization hopes to achieve as a result of our efforts? • If we went away, who would it matter to and why? • Who are the primary direct beneficiaries of our organization? • What is the geographic region of our impact? • What does success look like and how can it be measured?

  7. Impact Who Measure • Intended Impact How Long-Term Value

  8. Revisiting Intended Impact • Intended Impact Share Out

  9. Matrix Map Process

  10. Determining Programs • What are your core programs? Programs Anything on which your organization spends a significant amount of effort or resources (time or money) on. Mission-Specific Programs Fund Development Programs

  11. Determining Programs

  12. Determining Programs • Share Out & Questions: • What did you learn?

  13. Matrix Map Process

  14. Assessing Mission Impact • Not the same as evaluation – this is an internal assessment. • Does not eliminate individual judgment but rather harnesses individual judgement that has been informed by data. • Reveals the relative impact of each activity – acknowledges that some activities have higher impact than others.

  15. Assessing Mission Impact • Designing & Executing the Impact Assessment

  16. Assessing Mission Impact • Criteria to Consider • Contribution to intended impact • Excellence in execution • Scale • Depth • Significant unmet need • Community building • Leverage

  17. Assessing Mission Impact • Designing & Executing the Impact Assessment

  18. Assessing Mission Impact • Designing & Executing the Impact Assessment

  19. Assessing Mission Impact • Designing & Executing the Impact Assessment

  20. Assessing Mission Impact • Designing & Executing the Impact Assessment

  21. Assessing Mission Impact • Designing & Executing the Impact Assessment

  22. Example

  23. Assessing Mission Impact • Designing & Executing the Impact Assessment

  24. Assessing Mission Impact

  25. Assessing Mission Impact

  26. Matrix Map Process

  27. Matrix Map Process

  28. The Profitability Spreadsheet • Using the • Profitability Spreadsheet

  29. Profitability

  30. Staffing Plan • Create a Staffing Plan

  31. Staffing Plan • Create a Staffing Plan

  32. Staffing Plan • Tie it into a Salary Plan

  33. Profitability

  34. SpecificProgram Costs SharedCosts AdministrativeCosts • Profitability • Types of Expenses Those expenses that relate directly to the program. Those expenses split between multiple programs such as occupancy and technology. Those expenses related to time spent with the board, finance and overall organizational structure and function.

  35. “If this program went away, would we still get the revenue?” Specific Programs Unrestricted Programs Membership fees Individual or major donor gifts Unrestricted foundations Special events Facility rental Allocating Revenue Allocating Revenue • Restricted foundation grants • Fee for service money

  36. The Profitability Spreadsheet • Using the • Profitability Spreadsheet

  37. The Profitability Spreadsheet • Questions and Input • Have you started completing the profitability sheet? • What has worked? • Where have you been challenge?

  38. Determining Profitability

  39. Matrix Map Process

  40. Matrix Map Process

  41. Next Session Webinar • Revenue Strategies

  42. Homework By January 17th: • Assess mission impact • Determine profitability Submit to tampa@spectrumnonprofit.com And let us know if you have any questions!

  43. You’re not alone . . The Spectrum team is here to help: Steve Zimmerman Sofia Jonas Steve Strang

  44. Steve Zimmerman stevez@spectrumnonprofit.com 414-226-2322 www.spectrumnonprofit.com

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