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Play with the pros

Play with the pros. Prepared For: Region of Waterloo Cricket Association Prepared By: Brandi Czacko-Mah Sahar Aspari Charlotte McCord Raven Patzner Samantha Singthong. Current situation. We have 6 months to register participants Creating awareness of the sport of Cricket and ROWCA

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Play with the pros

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  1. Play with the pros Prepared For: Region of Waterloo Cricket Association Prepared By: Brandi Czacko-Mah Sahar Aspari Charlotte McCord Raven Patzner Samantha Singthong

  2. Current situation • We have 6 months to register participants • Creating awareness of the sport of Cricket and ROWCA • Cricket is one of the fastest growing sport in Canada • Parents hesitant to enroll their children in seasonal sports • Need to educate our target market about Cricket and ROWCA • Cricket has long term potential • Kids have no access to national players

  3. Goal and Objective • Goal: Register 600 kids by May 2014 • Target Market • Primary: parents age 35-54 • Secondary: children 6-14

  4. Big idea PLAY WITH THE PROS • Superstar: Monali Patel • Number one coach/play in North America • Role model/ mentor • Educational and create curiosity • Motivate kids into playing

  5. Our Plan

  6. Creatives Direct Mail Letter Enrollment Form

  7. Creatives Brochure: Front Brochure: Back

  8. Creative

  9. Blocking Chart • Total: 600 Registrants

  10. Budget Overall costs • Poster: $1,499.00 • Newspaper: $2,076.00 • Radio: $470.00 • Mobile signs: $310.00 • Brochure $900.00 • Promo package: $1,800.00 • Meet and greet BBQ event: $3,916.00 Total Campaign Cost

  11. Anticipated Results • Achieve the goal of registering 600 kids by May 2014 • Dec-Feb.: 160 registrants • March-May: 440 • Budget of $12,152.74 • Profit of $3000 • ROI- ? • CPA-?

  12. THANK YOU

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