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Tiziana Fontana, Beatrice Lozzi , Marta Marinozzi , R ebecca Rossi, Helena Tepponen

Tiziana Fontana, Beatrice Lozzi , Marta Marinozzi , R ebecca Rossi, Helena Tepponen. SUMMARY. What is Transromanica Route History and organisation Funding sources Cooperation and partnership with SME’s Marketing activities Conclusions and recommendations Methodology.

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Tiziana Fontana, Beatrice Lozzi , Marta Marinozzi , R ebecca Rossi, Helena Tepponen

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  1. Tiziana Fontana, Beatrice Lozzi, Marta Marinozzi, Rebecca Rossi, Helena Tepponen

  2. SUMMARY • WhatisTransromanicaRoute • History and organisation • Fundingsources • Cooperation and partnership with SME’s • Marketing activities • Conclusions and recommendations • Methodology

  3. THE BEGIN • The Romanesque Road wasopened in Germany 1993. • Itslengthis more than 1000 km; • 2003 a new project waslaunchedforco-operationbetweenRomanesque Heritage Sites in Europa; • 2007 Transromanicareceivedofficialcertificationas a Major Cultural Routeof the CouncilofEurope.

  4. THE REGIONS PARTICIPATING

  5. THE STRUCTURE

  6. THE MEMBERS

  7. THE FUNDING • The project startedasan EU INTERREG IIIB project • Since 2007 mostlyself-financed • Closeco-operationwithCrossCulTourthathad a budget over 2 million €, ofwhich 75% werereimbursedby ERDF • But the project CrossCulTourwasfinished 2011... • AlsofundingfromlocallyadministratedEU-funds (ERDF, European Social Fund) • Otherlocalfundings, varyingfromregiontoregion

  8. LEVELS OF CO-OPERATION AND PARTERSHIP WITH SMEs Transromanica and CrossCulTour realise the potentialof cross-marketing opportunities partnerships involve non-financialco-operation and SMEs EXAMPLE OF LINKS WITH SMEsIN VALE DO SOUSA REGION Localuniversities hotels restaurants museums wine producers Local cultural associations NOT MANY SMEsofferadvancedservices

  9. - Website - Travel magazine - Press tour - Social Media (e.g. Modena) • NEW MARKETING ACTIVITIES: Walkin’n Talking

  10. VISITOR RESEARCH (2004) 2.446 visitorsinterviewed 10% Austria 10% Slovenia 47% Germany 25% Italy MostofrespondentshadalsovisitedotherRomanesquesites in the past + 80% hadvisited more thanfiveRomanesquesites in total + ¼ the selectedRomanesque site was the main motive fortravel + 20% visited the Romanesque site by chance, becauseitwas on theirway € 12.70 expenditureaverage per person

  11. TRAINING PROGRAMMES AND SME INVOLVEMENT • TRANSROMANICA Congress, 2005, Magdeburg • The Romanesque Art asOriginofModernCreativity, 2008, Ejea de los Caballeros • L’art roman à travers l’exemple de quelquesédificiesduCharolias-en-Brionnais, 2008 • Charolais en Brionnais • RomanesqueArchitecture, 2008, La Clayette • Make the HolyVisible, 2008, Merseburg • The Dome ofMagdeburg in the EuropeanContext, 2009, Magdeburg

  12. SOURCES OF INFORMATION FOR SMEs • Transoranica’sown brochure material • flyer about the association • image brochure • Project flyer • Salesmanual • Tourismexchange: trade fair oftravelagencies and tour operators in Modena, 2006 • meeting to create touristitineraries in 2010: bike trailconnectingRomanequeheritagesites in severalmemberregions • Training oftouristguidesfromSaxony-Anhalt in 2011: acquiringcompetences in the fieldofspirituality and cloistralesperience, training report madeavailableforallpartners

  13. FUTURE DEVELOPMENTS • No fundingpossibilitiesuntil 2014 • Anotherapplicationisbeingpreparedforanother “INTERREG” project • Similarstrategies are beingpursued at locallevel

  14. CONCLUSION • Form and organisation off the route • linkswith SME’s • Marketing and communication • Funding • Europeandimension

  15. RECOMMENDATIONS • Needfor more securefunding • More transnationalactivities • More developmentofclusters at key pointsalong the Route • More visibilityneedstobeachievedfor the CouncilofEuropeCertification

  16. METHODOLOGY Literaturesearch Website analysis Personal interviews

  17. THANKS

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