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1920’s Advertisements. What is the purpose of Advertising? . To persuade a consumer to buy a particular product or in some cases a lifestyle. To inform consumers of their product. Magazines, newspapers, motion pictures and radio were some of the main avenues for advertisements in the 1920’s.
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What is the purpose of Advertising? • To persuade a consumer to buy a particular product or in some cases a lifestyle. • To inform consumers of their product. • Magazines, newspapers, motion pictures and radio were some of the main avenues for advertisements in the 1920’s. *What are some of the ways companies advertise today?
Brief History of Advertisements • Advertisements started to really expand in the 1880’s during industrial expansion. • Prior to World War I investigative journalism was the trend in magazines, that changed in the 1920’s people began yearning to read more then just about reforms and corruption. • After World War I magazines such as Ladies’ Home Journal, and The Saturday Evening Post began to target consumerism and advertisements started taking off in these and other publications. • Total advertising volume in the United States few from $200 million in the 1880s to about $3 Billion in 1920s. Reasons for the growth include the introduction of radio, motion pictures, and more publications.
Coca-Cola 1890s Coca-Cola Ad 1920s Coca-Cola Ad