Rob Atterbury- ConnectEd Cindy McHugh – National Academy Foundation

1. Rob Atterbury- ConnectEd Cindy McHugh – National Academy Foundation

2. Purpose and Overview • Expand our thinking about business and community involvement • Review and reflect on new definition of involvement • Identify and develop new strategies of engagement • Understand what gets results and what doesn’t work • Identify action steps

4. CE/NAF Alignment of WBL Career Practicum: Definitions, Outcomes, and Criteria, Gold Standards Connect NAF Draft Guide to Work-based Learning NAF WBL Assessment

5. CE/NAF Alignment of WBL Tools and Sample Calendars Marketing Ideas Field Review Draft of Definitions, Criteria, Outcomes Gold Standards Connect Guides to Logistics and Legal Curriculum Student Portfolio NAF Guide to WBL Professional Development NAF WBL Assessment

6. Traditional Roles Business and Community partners What are some of the ways business are now involved? • Introduce yourselves to one another • Select a recorder/reporter • Table group brainstorm

7. Roles of Business and Industry • Advisory Board Member • Approve curriculum and competencies • Field Trip Sites • Guest Speaker • Tutor/Mentor • Provide resources • Provide Internship Lower commitment More commitment

8. Video Example http://naf.org/resources/advisory-board-development

9. Additional/New roles • Develop a vision, mission and strategy • Help to define student outcomes • Support the creation of the pathway • Provide teacher job shadowing/externship opportunities • Provide project ideas/demonstrate real-world application • Assess student work • Developing a broad-based coalition at the district level Committed Really committed

10. Developing a District System Broad-based Community Coalition School District Supports, Sustains, Pushes Supports Supports Pathways/Academies Theme-based Integrated Curriculum and Work-based Learning

11. Intermediary Function Broad-based Coalition Political Will Community Connector • Keep Districts focused on theory of action • Monitor progress • Celebrate success • Hold Districts accountable • Support the needs of the district and academies

12. Examples of Stellar Partnerships Pasadena Broad-based Coalition http://www.connectedcalifornia.org/about/media.php?video=pasadena

13. Value of a Business/Community Partner True partnership • Curriculum support • Network to others • Advocate/protect

14. Where are you with Partnership Engagement? • Board Start-up • Board Development • Early Stages • Instructional Support • Staff Development • Human Resource Investment • Intermediate Stages • Individual Advocacy • Advanced Stages • Organizational Advocacy • Financial Investment

15. Defining the “ask” • When thinking about opportunities for partner engagement, consider the following: • Who • What • Why • When

16. Who should be included? • College partners • Business related to the academy or pathway • HR professionals • Community based organizations that support your students • Academy Director • Principal • Parents • Student representative

17. Tips on Developing Business Partners • Leveraging formal partners for outreach • Informal networking • family • neighbors • social circles • Always on the look out • At the party • On the airplane • At the grocery store

18. What are the benefits to business? Brainstorm with your table team Record Report out

19. Return on investment for business • Reasons for being involved • Improved employee learning, productivity and morale • Favorable publicity • Increased networking • Increased diversity • Clearer focus for future engagement • A stronger system for developing skilled workers in the industry • Greater exposure in the market(s) served by the company

20. http://naf.org/resources/career-academies-advisory-boards-and-educatorshttp://naf.org/resources/career-academies-advisory-boards-and-educators

21. Return on Investment A national study on employer investments in work-based learning found that for every dollar invested, companies saw a return on investment ranging from $0.40 to $5.64. “Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it’s the only thing that ever has.” Margaret Mead

22. What doesn’t work • Asking for money • Not having an “ask” • No clear role/no structure • Not listening to the advice or having an answer for every suggestion “Yeah, we tried that” or “We’re doing that already” • Overly complicated • Not engaging partners with students

23. How to build a strong, well run advisory board • Structure: Business chair • Communication system • Clearly defined mission/action plan, bylaws • Agendas and minutes from meetings with clear action steps, owners, and deadlines • Action on recommendations • Hearing feedback from students • Providing a sense of true engagement • Clear about the “ask” at all times • Inviting suggestions and listening to them • Formally and informally recognizing partner’s contributions

24. Calendar and protocol for active engagement Ideal strategy for true engagement: Monthly meetings Periodic focused updates: • Fall- Setting the goals for the year, establishing the vision, mission and goals • Winter- focus on WBL opportunities • Review fall plan to ensure you are on track • Spring – review data, celebrate successes, reward students End of year: Survey partners for ideas related to continuous improvement

25. Work-based Learning as a Primary Role Why do Work-based Learning? • What student outcomes do you anticipate from a Work-based learning experience? • Are there new ways to achieve these outcomes? • What are the implications for engaging businesses?

26. Broadening the definition of WBL http://www.connectedcalifornia.org/files/WBLDefinitionCriteriaOutcomes.pdf

28. Grades K-4 5-8 9-12 13+ Career Awareness Career Exploration “Career Practicum” Career Preparation Clinical Internship Career Day Work-study Field Trip Job Shadow Mentor/Tutor Guest Speaker Apprenticeship Company Tour Service Learning Virtual Enterprise On the job Training Employment Training Student-run Enterprise Cooperative Education Project Related Internship Problem or Project-based Research

29. New Ways to Engage Business Partners http://www.connectedcalifornia.org/toolkit_areas/video/dmd_wbl.f4v/last:6

30. Question What are the implications of this new definition on the business community?

31. Next Steps What actions steps will you take back to your team from today?

32. Resources • WBL in CA Report - Irvine Foundation • New Ways to Work • AB 2648 Report – WestEd or CDE • The Gold Standards for HS Internships - National Academy Foundation • Partnership Guide - CASN

33. Additional Information National Academy Foundation Website: www.naf.org Cindy McHugh cmchugh@naf.org ConnectEd Website: www.ConnectEdCalifornia.org Rob Atterbury ratterbury@ConnectEdCalifornia.org