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MM Moje Miasto

Futuroom's MM.Moje.Miasto concept integrates a news website with an online community, with a unique printed weekly. Discover local news, citizen journalism, classifieds, events guide, and more.

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MM Moje Miasto

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  1. MM Moje Miasto Everyblock Triblocal Mirek Kowalski www.futuroom.cz

  2. MM Moje Miasto – local concept, national reach Trójmiasto Szczecin Bydgoszcz Warszawa Poznań Łódź Lublin Wrocław Katowice Kraków www.futuroom.cz

  3. MM Moje Miasto – roll-out schedule • print & online pilot in Szczecin - October 2006 • 2 online only in Silesia and Trójmiasto - 23rd December 2007 • 6 online only localizations - 20th March 2008 • 1 print & online in Lublin - 20th March 2008 --------------------------------------------------------------------------------------- TOTAL: 10 MM online in biggest Polish cities www.futuroom.cz

  4. MM concept: local community in the center Fusion of a news website with a internet community segments, and a printed freeweekly distributed to the most of the city households, constitutes the project’s innovation. • Organization where local community and local advertisers are in the center • where content and ads are geotargeted according to the city districts • no national content at all • where citizen journalists and professional journalists are equally important • where all journalists work online • where print and online editors work together (days: 7/7), 4 editors dedicated to online edition only (2 – full time, 2 – community managers) news community integration print-online www.futuroom.cz

  5. Three pillars of MM Moje Miasto website Portal’s slogan: Tym żyje miasto – This makes the city alive News • Breaking news • Citizen journalism • Articles (user generated content + content from weeklies) • Video news • Pictures • Entertainment • Classifieds • Event guide • Search engine • RSS • Statistic features: most read, most popular, most discussed • People • Profiles, members’ registration & logging system (user’s identity) • Internal e-mail system • Blogs • Fotoblogs • Videoblogs • Localization on the map • Statistic features: most read, most popular, most discussed • Entertainment sphere – interconnection between users • Materialization of online community Places • Google maps – business, favourite places, • Places’ rating • Entertainment sphere – interconnection between users www.futuroom.cz

  6. MM Moje Miasto recruitment standards for online only operation • digital natives • no traditional newsroom experience www.futuroom.cz

  7. MM Moje Miasto recruitment standards Oliwia PiotrowskaCitizen Journalist of 2006 in contest organized by wiadomosci24.pl according to Internauts, author of blog „Media i ludzie” about changes in media and people connected with the 2.0 revolution, graduate of psychology and PR. She is active in a team of volunteers dealing with the translation of the book „We the Media” Dan Gillmor. www.futuroom.cz

  8. MM Moje Miasto recruitment standards www.futuroom.cz

  9. MM Moje Miasto UGC - Photo Day www.futuroom.cz

  10. MM Moje Miasto UGC - Photo Day www.futuroom.cz

  11. MM Moje Miasto UGC - Photo Day www.futuroom.cz

  12. MM Moje Miasto UGC - photo & video diary of Euro 2012 championship stadium construction 106 weeks = 106 stories !!! www.futuroom.cz

  13. MM Moje Miasto - MoDO application Mobilny Dziennikarz Obywatelski =Mobile Citizen Journalist • available for free to all our users • photo, video & voice recording functionalities • geolocalisation • runs on Symbian & Windows Mobile smartphones • implemented now on a wide scale in many regional dailies in Poland www.futuroom.cz

  14. MoDO - Opener festival 278 posts with photo in two days www.futuroom.cz

  15. MoDO - pilgrimage to Czestochowa www.futuroom.cz

  16. MoDO - football match live coverage www.futuroom.cz

  17. MM Moje Miasto - promotion Newsroom is everywhere • The whole editorial team works in public places: universities, shopping centers, cinemas. • The journalists actively helping users to create profiles, find their way about the site, etc. • Meetings with MM community in real live. www.futuroom.cz

  18. MM Moje Miasto - promotion MM in schools • The editorial team visits secondary schools • Workshops on such issues as: modern journalism, trends in the development of the Internet – web 2.0, citizen journalism, podcasts, photos, videos, etc. MM Leader Academy • The training project for a group of students with an interest in journalism. • After the course they receive MM certificates. www.futuroom.cz

  19. MM Moje Miasto - UU monthly www.futuroom.cz

  20. MM Moje Miasto - goals • 750 000 unique users end of 2008 • 1 500 000 unique users end of 2009 • Profit in 2010 www.futuroom.cz

  21. MM Moje Miasto - UU monthly www.futuroom.cz

  22. MM Moje Miasto - key findings • National advertisers noticed and valued such innovative project • Communities will come if you’ll give them „elegant organization” • Virtual communities also appreciate a lot contacts and meetings in real world :-) • Being digital native does not protect against bad traditional newsroom habits :( www.futuroom.cz

  23. Triblocal Pilot: 8 web sites - April 2007 print weeklies - August 2007 Now: 98 web sites & 21 weeklies www.futuroom.cz

  24. Triblocal - targeted consumers Consumers - whether or not they read the Tribune - who want hyperlocal news and information that the Trib can’t provide. www.futuroom.cz

  25. Triblocal - targeted businesses Businesses too small and local to advertise in the Tribune. www.futuroom.cz

  26. Triblocal - lessones learned • Three things drive user-generated content: the print publication, contests and public appearances by the staff. • The most effective promotional vehicle appears to be the print weekly itself. • The initial advertising sale to a local business succeeds on the concept alone, but success in follow-up calls depends on the results generated by the ad. These small businesses don’t pay much attention to CPM (cost per thousand), because they can track the results in terms of traffic into their stores. www.futuroom.cz

  27. EveryBlock www.futuroom.cz

  28. EveryBlock - key facts • six-person start-up, started in 2007 by Adrian Holovaty • $1.1 million grant from the Knight Foundation • autumn 2009 acquired by MSNBC www.futuroom.cz

  29. EveryBlock “We have a very liberal definition of what is news. We think it’s something that happens in your neighborhood,” said Mr. Holovaty, 28 • Three main types of news: • Civic information - building permits, crimes, restaurant inspections and more. • News articles and blog entries - major newspapers, community weeklies, TV and radio news stations, local specialty publications and local blogs. • Fun from across the Web - local photos posted to the Flickr photo-sharing site, user reviews of local businesses on Yelp, lost and found postings from Craigslist and more. www.futuroom.cz

  30. EveryBlock www.futuroom.cz

  31. EveryBlock www.futuroom.cz

  32. Entreprenurial journalism www.futuroom.cz

  33. Entreprenurial journalism www.futuroom.cz

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