Who are we?

1. Who are we? • Pearson Education: • Higher Education • Professional Education • Schools • ELT • Custom Publishing

2. Books as Learning Objects • Defining a learning object • ‘Any entity, digital or non-digital which can be used, re-used or referenced during technology supported learning’ (LTSC of IEEE) • Basic description of a learning object: • Small instructional component that can be reused a number of times • Value: • How effective each component is in achieving educational outcomes • How easily and successfully these components can be combined to develop a learning resource/unit/course

3. Books as Learning Objects • How do publishers judge their success? • Quality and range of the resources they provide to support academics • Level of usage • Feedback from the community about effectiveness and value

4. The book as a learning resource Instructor’s manuals Testing and assessment tools Video and multimedia The Textbook Student-specific resources Custom supplements – casebooks, lab-manuals Online study guides

5. The book • + • Text typically broken down into key learning objectives but not straightforward to isolate these from the rest of the text • Learning objects such as case studies, self-assessment questions integrated within the text • Core method of delivering content in distance and open learning programmes • - • Traditionally not easy to extract content and reuse at any level other than the entire book • Predetermined pedagogical approach

6. The market need and characteristics • Characteristics: • Some academics resistant to the concept of the textbook as a required item for purchase • Limited time, resources and incentive to invest in learning materials • Course packs • Needs: • A more flexible approach to choosing relevant content • The ability to select material from multiple authors • The ability to incorporate a particular learning design • The desire to provide students with a tailored resource • A professional package particularly within the distance and open learning market

7. The solution • Custom Publishing • Enables academics to select complete chapters from across Pearson owned and third party content to create a customised text to support a particular course • Highly personalised • Ability to integrate your own material, for example provide tutor introductions to support your own instructional design • Examples: Heriot Watt MBA programme, Chartered Institute of Public Finance and Accountancy, de Montfort University Principles of Marketing

8. The book as a learning resource Instructor’s manuals Testing and assessment tools Video and multimedia The Textbook Student-specific resources Custom supplements – casebooks, lab-manuals Online study guides

9. Custom Publishing • Database Publishing • Distinct strand of custom publishing enables academics to create a bespoke book online in minutes • Case Programme • Lab Manuals • Focuses on partnerships with other content providers who can supplement the textbook and add value, for example case providers • Completely bespoke • Ability to customise, change the structure, add your own content • Contents and pagination change dynamically to reflect the academic’s content selection

10. Electronic Publishing • How have publishers used the web? • More suitable format for directory-style resources • Harrisons Online (McGraw Hill) • Ideal distribution mechanism for SOME resources • Journal articles • Research in book format (eg OUP)

11. The market needs and characteristics • Characteristics: • No dominant model for online course delivery • Huge variation in the way different academics and universities approach the web • Typically centralised decision on which VLE to purchase and how best to support it but decisions about the nature of content rests with the individual academic • Needs: • Diverse • Testing and assessment tools • Free companion website

12. Companion Websites Publisher hosted site Split into student and instructor resources Non-formative testing and assessment tools Online Study Guides Delivered as part of an LMS/VLE Formative and non-formative testing and assessment tools Video and multimedia Textbook electronic resources

13. Companion Websites Instructor’s manuals Testing and assessment tools Video and multimedia The Textbook Student-specific resources Custom supplements – casebooks, lab-manuals Online study guides

14. Student resources Chapter summaries Quizzes Case studies News links Lecturer resources Password protected access to instructor’s manuals, powerpoint slides Companion websites

15. Online Study Guides Instructor’s manuals Testing and assessment tools Video and multimedia The Textbook Student-specific resources Custom supplements – casebooks, lab-manuals Online study guides

16. Completely customizable but is provided in a structure designed to support learning Written by academics who are experts in teaching the areas covered Online Study Guides

29. Distance learning courses • Video introductions • Topic summaries

30. Distance learning courses • Interactive exercises • Online discussions

31. Using online courses Coventry University University of Huddersfield Dublin City University De Montfort University Glasgow Caledonian University Paisley Business School BI - The Norwegian School of Management Grenoble ESC (France) University College Dublin Windesheim (Netherlands) Nijenrode University (Netherlands) Manchester Metropolitan University Pearson and universities

32. Summary • Greater customisation • More partnerships and alliances • Increased competition • Increased investment in the book as a learning resource