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MKT 447 Week 1 Individual Advertising Past and Present Paper<br>MKT 447 Week 1 DQ 1<br>MKT 447 Week 1 DQ 2<br>MKT 447 Week 2 Learning Team Advertising Plan and Creative Brief<br>MKT 447 Week 2 DQ 1<br>MKT 447 Week 2 DQ 2<br>MKT 447 Week 3 Individual Effective Advertising Planning and Implementation Paper<br>
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MKT 447 RANK Education is Power/mkt447rank.com MKT 447 Entire Course FOR MORE CLASSES VISIT www.mkt447rank.com MKT 447 Week 1 Individual Advertising Past and Present Paper MKT 447 Week 1 DQ 1 MKT 447 Week 1 DQ 2 MKT 447 Week 2 Learning Team Advertising Plan and Creative Brief MKT 447 Week 2 DQ 1 MKT 447 Week 2 DQ 2 MKT 447 Week 3 Individual Effective Advertising Planning and Implementation Paper MKT 447 Week 3 DQ 1 MKT 447 Week 3 DQ 2
MKT 447 RANK Education is Power/mkt447rank.com MKT 447 Final Exam Guide FOR MORE CLASSES VISIT www.mkt447rank.com MKT 447 Multiple Choice: Choose the correct response for the following questions. 1. As a consumer you are exposed to hundreds and maybe even thousands of commercial messages every day. These messages may appear in the mass media, as even sponsorships, telemarketing calls, or even as e-mails. The correct term for all these commercial messages is: 2. Which of the following is the best example of a tangible good? 3. In commercials for Wal-Mart, satisfied customers explain why they like to shop at the retail store. The people in these commercials describe how Wal-Mart provides a one-stop shopping place for them and how they like saving time as well as money by shopping at Wal-Mart. In terms of the message dimensions,
MKT 447 RANK Education is Power/mkt447rank.com MKT 447 Week 1 DQ 1 and DQ 2 FOR MORE CLASSES VISIT www.mkt447rank.com What is advertising? How does it differ from marketing? How does your company, or a company that you are familiar with, use advertising? Provide an example.-
MKT 447 RANK Education is Power/mkt447rank.com MKT 447 Week 1 Individual Advertising Past and Present Paper FOR MORE CLASSES VISIT www.mkt447rank.com Advertising Past and Present Paper Resources: Internet, University Library Select a print advertisement from before 1970 for a product or service that is still in existence. Locate a current advertisement for the same product or service. Write a 1,050- to 1,400-word paper in which you analyze how the target market for the product or service has changed. Over the years advertising has changed dramatically. · Using your examples, describe how and why these changes have occurred. · Include any ethical, cultural, social, or regulatory influences.
MKT 447 RANK Education is Power/mkt447rank.com MKT 447 Week 2 DQ 1 and DQ 2 FOR MORE CLASSES VISIT www.mkt447rank.com What is perception? Why does each consumer see a product differently? How does this affect the consumer decision-making process?
MKT 447 RANK Education is Power/mkt447rank.com MKT 447 Week 2 Learning Team Advertising Plan and Creative Brief FOR MORE CLASSES VISIT www.mkt447rank.com Advertising Plan and Creative Brief Your Learning Team has been selected as the ad agency for Baderman Island, a fictitious company located in the list of Virtual Organizations. Resources: Virtual Organization found on student website, Internet, University Library Select one of the following target markets for Baderman Island: · Family vacations · Romantic getaways · Active leisure activities · Business conferences
MKT 447 RANK Education is Power/mkt447rank.com MKT 447 Week 3 DQ 1 and DQ 2 FOR MORE CLASSES VISIT www.mkt447rank.com What is the role of emotional appeal with effective advertising? Would you consider humor to be an important element for effective advertisements? Why or why not? In what circumstances might humor not be appropriate?
MKT 447 RANK Education is Power/mkt447rank.com MKT 447 Week 3 Individual Effective Advertising Planning and Implementation Paper FOR MORE CLASSES VISIT www.mkt447rank.com Effective Advertising Planning and Implementation Paper Resources: Internet, University Library Select a product with which you are familiar. Obtain faculty approval for your selected product. Research the company for the campaign that supports that product. Write a 1,400- to 1,750-word paper in which you examine the key elements of this advertising, including: · What is the advertising message? · To whom is the advertising message directed?
MKT 447 RANK Education is Power/mkt447rank.com MKT 447 Week 4 DQ 1 and DQ 2 FOR MORE CLASSES VISIT www.mkt447rank.com What is media strategy? Why should your media strategy mirror your marketing strategy? How does your target market's media consumption affect the strategy?
MKT 447 RANK Education is Power/mkt447rank.com MKT 447 Week 4 Learning Team Advertising, Creative, and Media Strategies Paper FOR MORE CLASSES VISIT www.mkt447rank.com Advertising, Creative, and Media Strategies Paper Resources: Advertising Plan and Creative Brief assignment from Week Two, Internet, and University Library. Select the advertising objectives developed in the Advertising Plan and Creative Brief assignment. Write a 1,400- to 1,750-word paper in which you develop a plan for your advertising, creative, and media strategies. At a minimum, your paper must include an advertising plan consisting of the following: · A short analysis of Baderman Island, including its unique selling points and its marketing situation · An analysis of your target audience, including demographics, psychographics, and lifestyle · Creative strategies that you might adopt to develop your campaign
MKT 447 RANK Education is Power/mkt447rank.com MKT 447 Week 5 Individual Future Trends in Advertising Paper FOR MORE CLASSES VISIT www.mkt447rank.com Future Trends in Advertising Paper Resources: University Library, Internet Write a 1,400- to 1,750-word paper in which you identify a minimum of three key trends that might affect advertising in the future; for example, regulatory, Internet and interactive media, globalization, innovation, and so forth. · Support each trend with at least one real-world example. · Include a projection of what effect the trends might have on elements such as the marketing mix and advertising strategy for your real-world examples. · Based on your findings and your opinion, what might advertising look like in ten years? Format your paper consistent with APA guidelines.
MKT 447 RANK Education is Power/mkt447rank.com MKT 447 Week 5 Learning Team Final Advertising Campaign Presentation FOR MORE CLASSES VISIT www.mkt447rank.com Final Advertising Campaign Presentation Resources: Advertising, Creative, and Media Strategies Paper, Internet, University Library Prepare a 15- to 20-minute Microsoft® PowerPoint® presentation, with speaker’s notes, consisting of a minimum of 12 to 15 slides. · In your presentation, you must present your advertising plan that includes the following: o Two sample creative executions for two of the media you selected o The steps for finalizing the advertising process in outline format including the tasks, timeframes, and responsibilities for the production of the advertising