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MKT 575 RANK Education is Power/mkt575rank.com

MKT 575 Week 1 Business Environmental Analysis (StarBucks)<br>MKT 575 Week 1 DQs<br>MKT 575 Week 2 Industry and Competitive Analysis<br>MKT 575 Week 3 Target Market Analysis (StarBucks)<br>MKT 575 Week 4 Product Offering and Branding Plan<br>MKT 575 Week 4 DQs<br>MKT 575 Week 5 Marketing Communications Presentation (StarBucks)<br>MKT 575 Week 6 Marketing Plan Presentation<br>

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MKT 575 RANK Education is Power/mkt575rank.com

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  1. MKT 575 RANK Education is Power/mkt575rank.com

  2. MKT 575 RANK Education is Power/mkt575rank.com MKT 575 All Assignments + Final Guide FOR MORE CLASSES VISIT www.mkt575rank.com MKT 575 Week 1 Business Environmental Analysis (StarBucks) MKT 575 Week 1 DQs MKT 575 Week 2 Industry and Competitive Analysis MKT 575 Week 3 Target Market Analysis (StarBucks) MKT 575 Week 4 Product Offering and Branding Plan MKT 575 Week 4 DQs MKT 575 Week 5 Marketing Communications Presentation (StarBucks) MKT 575 Week 6 Marketing Plan Presentation MKT 575 Final Exam Guide (New)

  3. MKT 575 RANK Education is Power/mkt575rank.com MKT 575 Final Exam Guide (New) FOR MORE CLASSES VISIT www.mkt575rank.com 1. In the _____ step of the new-product development process, a marketing manager evaluates how well the idea fits with the company's objectives. • commercialization • development • screening • idea generation 2. When Chase Bank mails a 30-day offer for a new pre-approved credit card with a $2,000 limit to a college student, this is an example of__________. • mass selling • indirect-response promotion • direct-response promotion • integration

  4. MKT 575 RANK Education is Power/mkt575rank.com MKT 575 Week 1 Business Environmental Analysis (StarBucks) FOR MORE CLASSES VISIT www.mkt575rank.com MKT 575 Week 1 Business Environmental Analysis - Instructions: Conduct a thorough business environmental analysis, using your own organization or company, or one of your choosing, Analyze your findings in a 1,050-word report. Include in your analysis: • Review and discuss any social, competitive, technological, economic, political and legal/regulatory influences and how they might affect your company's marketing plans in the future, as well as any ethical issues which might occur in the industry • Synthesize any recent changes in the market, including shifts in market share, players in the market, competition and leadership.

  5. MKT 575 RANK Education is Power/mkt575rank.com MKT 575 Week 1 DQs FOR MORE CLASSES VISIT www.mkt575rank.com MKT 575 Week 1 DQ 1 How do vision, mission, and goals differ? How do each of these relate to the development of a marketing strategy? MKT 575 Week 1 DQ 2 Discuss the factors involved in reviewing the competition. Should you remain industry-focused or should you remain product-focused? Why? Use an example in your discussion.

  6. MKT 575 RANK Education is Power/mkt575rank.com MKT 575 Week 2 Industry and Competitive Analysis FOR MORE CLASSES VISIT www.mkt575rank.com MKT 575 Week 2 Industry and Competitive Analysis - Instructions: Your learning team has been hired to consult with a U.S.-based major consumer company as they launch a new product in their industry. Your aim throughout this course-long project will be to develop a marketing plan for your client to gain and maintain a competitive advantage in their industry, and create value for their target market. Create a new product or service to be offered by a company (either an existing firm or a start-up company) in one of the following industries: • Sporting goods • Snack foods • Environmentally-friendly products Develop a 2,100-word analysis which completes an industry and competitive analysis for your client. Include the following

  7. MKT 575 RANK Education is Power/mkt575rank.com MKT 575 Week 3 Target Market Analysis (StarBucks) FOR MORE CLASSES VISIT www.mkt575rank.com MKT 575 Week 3 Target Market Analysis - Instructions: Prepare an analysis of your target market, and how you will position and differentiate your product offering for that target market, using your own organization or company, or one of your choosing. Synthesize your findings in a 1,400-word analysis. Include in your analysis: • Identify the segmentation factors (demographic, psychographic, geographic, and behavioral characteristics) you will use to select your target market.

  8. MKT 575 RANK Education is Power/mkt575rank.com MKT 575 Week 4 DQs FOR MORE CLASSES VISIT www.mkt575rank.com MKT 575 Week 4 DQ 1 Discuss the decisions necessary to developing a distribution strategy. What are the major types of channels? Provide an example of each type of channel. MKT 575 Week 4DQ 2 How are channel strategies evaluated? Why would channel strategies need adjustment? Provide examples

  9. MKT 575 RANK Education is Power/mkt575rank.com MKT 575 Week 4 Product Offering and Branding Plan FOR MORE CLASSES VISIT www.mkt575rank.com MKT 575 Week 4 Product Offering and Branding Plan - Instructions: Develop a 2,100-word product offering and branding plan using the industry and competitive analysis you completed for your client in Week 2 as a basis. Include the following: • Detail the target market profiles, key buying behaviors, and decision motivators for your consumer. • Explain in detail your new product/service offering, based on the target market needs, including: features and benefits, its differentiating characteristics from competitive or substitute products, packaging and labeling, and warranties and guarantees. • Identify any other complementary products in the product line.

  10. MKT 575 RANK Education is Power/mkt575rank.com MKT 575 Week 5 Marketing Communications Presentation (StarBucks) FOR MORE CLASSES VISIT www.mkt575rank.com MKT 575 Week 5 Marketing Communications Presentation - Instructions: Prepare a 10- to 15-slide Microsoft® PowerPoint® marketing communications presentation with detailed speaker notes using your own organization or company, or one of your choosing. For each section of your marketing communications plan. Include information on your introductory strategies as well as how those strategies will change over the course of the Product Life Cycle (PLC). Include in your presentation the following: • Develop an Introduction. • Choose distribution and channel strategies to maximize your reach to your chosen target market. • Propose a pricing strategy for your product/service.

  11. MKT 575 RANK Education is Power/mkt575rank.com MKT 575 Week 6 Marketing Plan Presentation FOR MORE CLASSES VISIT www.mkt575rank.com MKT 575 Week 6 Marketing Plan Presentation - Instructions: Create a 15- to 20-slide Microsoft® PowerPoint® presentation for your client to explain the marketing plan and strategy you have developed over the course of this class. In addition to slides, you may also incorporate other elements into your presentation that may be useful for your client (demonstrations, videos, print ads, etc.). Include detailed speaker notes in your presentation. Include the following key components from your Marketing Plan (some of these are from your previous papers; other elements are new for this week): • Include an executive summary. • Explain the market growth potential and competitive analysis. • Identify segmentation, target market, and positioning. • Explain pricing strategies over the PLC.

  12. MKT 575 RANK Education is Power/mkt575rank.com

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