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Depeche Mode DEVOTIONAL

Depeche Mode DEVOTIONAL. Marketing Plan. “…features a more mature and confident stage performance than ever from the band, which is eager to explore and exploit the dramatic potentials of full-scale stadium rock.” - Billboard Magazine. Product Specifications. 2-DVD set: $24.99 SRP

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Depeche Mode DEVOTIONAL

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  1. Depeche ModeDEVOTIONAL Marketing Plan

  2. “…features a more mature and confident stage performance than ever from the band, which is eager to explore and exploit the dramatic potentials of full-scale stadium rock.” - Billboard Magazine

  3. Product Specifications • 2-DVD set: $24.99 SRP • CATALOG #: R2 970372 • STREET DATE: September 21, 2004 • PRE-ORDER: August 24, 2004

  4. Overview Filmed on Depeche Mode’s triumphant Devotional Tour in 1993, Devotional showcases the band at its most raw and energetic, with the press marveling at the ‘rock star antics’ of captivating lead singer, Dave Gahan.

  5. Overview The two level stage set, video images, and film projections were conceived by top rock photographer, Anton Corbijn, in alliance with lighting designer Patrick Woodroffe.

  6. Overview Drawing heavily from the Songs Of Faith And Devotion album, the tour featured such Depeche classics as “Walking In My Shoes”, “Behind The Wheel”, “Personal Jesus”, and “Enjoy The Silence”.

  7. DVD Extras Included in this 2-DVD set are a host of never-before-released extras including live performances, promo videos, an EPK, MTV ‘Rockumentary’, and the stunning back projections that illuminated the tour that captivated thousands.

  8. Sell Points • Recorded in 1993 on Depeche Mode’s Devotional World Tour which played 150 shows over a 15 month period. • A 2-DVD set containing 17 compelling performances including the Depeche classics, “Walking In My Shoes”, “Never Let Me Down Again”, “Personal Jesus”, and “Enjoy The Silence”. • Nominated for a Grammy for best longform video in 1993, Devotional is largely recognized as the band’s best tour ever. • Bonus features including rare, unreleased live performances, promo videos, an EPK, MTV ‘Rockumentary’, and back projections from the tour. • Simultaneous worldwide release date. • First time on DVD. • 5.1 audio

  9. Projected Sales

  10. Consumer Print Advertising

  11. Radio/Video Promotion • Top college stations targeted for comprehensive ‘win it before you buy it’ campaigns. • Live audio portions from DVD to be teased before key Depeche Mode tracks. • Servicing of previously unreleased live track “Policy Of Truth” to all major Modern Rock and Top 40 outlets. • Feedback promotions hired to service local video outlets with “Policy Of Truth (live)”; follow-up calls to secure placement

  12. Online • Jpeg e-cards and wallpaper developed by webmaster, announcements and contests on depechemode.com. • Cornerstone Promotions hired to do grassroots e-marketing and e-blasts with flash e-cards. • Subsite built from official Warner Music Group site to incorporate product info, live clips, and enter-to-win contests, links to/from martingore.com, davegahan.com, myspace.com/depechemode. • Multi-tiered partnerships with VH1.com, yahoomusic, napster, itunes, and amazon

  13. Merchandising • Devotional t-shirts • Devotional posters ordered from Mute - delivery date 8/21 • Limited Edition numbered Devotional pins • Postcards

  14. Depeche Mode:DEVOTIONAL DEVOTIONAL The best purchase you’ll make this season… from one of the biggest selling bands in rock!

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