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IMBA CHAPTER PROGRAM

IMBA CHAPTER PROGRAM. Piedmont, Duluth MN Jay Beyer Photo. IMBA Chapter Program. Need: To take Mountain Biking and sustainable trails into the next phase of advocacy. Long term Volunteers are burned out. Club memberships are flat. Clubs are in danger of collapse.

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IMBA CHAPTER PROGRAM

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  1. IMBA CHAPTER PROGRAM Piedmont, Duluth MN Jay Beyer Photo

  2. IMBA Chapter Program Need: To take Mountain Biking and sustainable trails into the next phase of advocacy. • Long term Volunteers are burned out. • Club memberships are flat. • Clubs are in danger of collapse. • Huge opportunities exist but are being missed. Piedmont, Duluth MN Jay Beyer photo

  3. IMBA Chapter Program Goals #1: Grow Members, Grow Riders, Grow trails. Take pressure off of volunteer organizations. Have fun. #2: Political Power: Our Adversaries are One United Front, We Need to Be as well both locally and nationally. Piedmont, Duluth MN Jay Beyer photo

  4. IMBA Chapter Program Use Technology to Power Stronger Clubs. “Stairway to Heaven” Copper Harbor, UP Sam Raymond

  5. CiviCRM goals • IMBA wants to take some of your bureaucratic burdens away so you can concentrate on:* • Hosting Events • Building Trails • Growing your club • Not worrying about managing paid staff. • Being more effective in managing your membership. Copper Harbor, UP. Sam Raymond photo *Riding your bike!

  6. IMBA Chapter Beta Test • Beta Test Partners: we need clubs willing to endure the ups and downs of being the first to test this program. • Only 5 clubs nationally are being invited to work with this new advancement. • Your leadership and input will be used to refine the system. • Cost-Benefit Analysis. Benchmarks – Did we Grow Members, Volunteers, Improve Trails?

  7. My Job Determine if MORC is a good candidate for the program. Educate MORC on the program and field questions. Walk MORC through the process if we determine it is a worthy venture. Advise MORC NOT to do it if we determine it is not.

  8. Good Candidates Mission Alignment. Membership fee levels are similar. Business Sophistication( simple is good) and willingness to change it. Business needs. Leadership and Tech Staff Eagerness. Is this where your club wants to go as well as your leaders? Board Approval – Will your board buy in? Past Promises.

  9. IMBA/MORC What is IMBA and why does it exist? What value does it bring to MN and the Midwest? What does IMBA see as the future of trail building and Mountain Bike Advocacy? What is MORC and why does it exist? What does MORC see as the future of Mountain biking and trail building in its sphere of influence? What do you want? Piedmont, Duluth MN Jay Beyer photo

  10. Tangible Benefits to MORC • IMBA takes on Logistical Membership Burdens – Database management, Fulfillment (including swag), Membership campaigns. Action alerts and contacts. Increased membership. • Fundraising leverage and support. • Direct access to IMBA HQ, Regional Director and its toolbox. • Trail Care Crew Visits. • Trail Solutions Consultation for New Trails. • Professionally Designed Membership and Marketing Materials.

  11. Intangible Benefits IMBA Brand, IMBA Influence with land managers, gate keepers and funding sources. Be a leader in a new advocacy movement. Increase Clubs Reach, Marketing, PR. Longevity of clubs existence and influence.

  12. IMBA’s Agenda Need to Work Smarter, Not Harder We Don’t Want to Tell You What To DoWe Don’t Want to Cannibalize Your Members and financial supporters.We Want to Empower You to Do More and Better Things

  13. Chainrings and flywheels The noisy parts Mission Alignment By laws 60/40 split Geographic regions Membership cross over Deposit and application process. Merging of business systems

  14. QUESTIONS THANKS FOR YOUR TIME HANSI JOHNSON

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