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Writing Corporate Proposals

Writing Corporate Proposals. Mike Naholi. Corporate Fundraising. Different from regular donors Do not have much time if any to be deeply involved in project Would rather give and let you do the rest. Companies love innovative projects Publicity Cost effective budgets. Why Corporates Give.

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Writing Corporate Proposals

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  1. Writing Corporate Proposals Mike Naholi Innovative Concepts

  2. Corporate Fundraising • Different from regular donors • Do not have much time if any to be deeply involved in project • Would rather give and let you do the rest. • Companies love • innovative projects • Publicity • Cost effective budgets Innovative Concepts

  3. Why Corporates Give • Marketing themselves and their products • Strengthening their brand identity • Profiling the Company • To create goodwill • To meet stakeholder expectations • Employee Motivation Innovative Concepts

  4. Why Corporates Give • To associate with causes within their line of business or social responsibility policy • Due to interest / demands of senior manager • Political pressure • Peer pressure - Because other companies are also giving (herding • Because they are asked!!!!! Innovative Concepts

  5. What do companies like to support? • Activities that relate to their business / product / services • Activities that attract mass public support • Important local community projects • Activities that create great publicity • Prestigious projects Innovative Concepts

  6. What companies don’t like to support • Appeals for expressly religious purposes • Controversial campaigns • Requests from physical areas in which they have no business presence / interest • Issues in which other companies are already entrenched – limited PR Benefits • Non-brick & Mortar activities • Circular appeals Innovative Concepts

  7. What do companies Give? • Financial support • Non-financial support • Sponsorship • In-Kind Products / services • Material • Employee skills / time / resources • Endorsement • Access to Company facilities Innovative Concepts

  8. What’s in it for them? • Think about the benefit package to the company. • Every company wants something in return even if they do not state it so openly • That’s why they do not give anonymous cheques • Benefits include: • Publicity • Increased public profile • Access to beneficiaries • Acknowledgments • Future business prospects Innovative Concepts

  9. What do you have to offer? • Do not beg or use the guilt card– it lowers your value • Don’t send one sided proposals. • Every organization has something to offer. • It could be your: • Networks • Beneficiaries (number, type, location) • Brand name • Business • Expertise • Experience • Capacity Innovative Concepts

  10. The Proposal • Writing the proposal: Write a compelling case for support (3 pages max) No Jargon, No typos • What is in it for me: Think about why the company should support you (their perspective) • Tailor the proposal to the company • Use the company’s guidelines (where available) • Be specific about areas of collaboration or support Innovative Concepts

  11. Proposed format • Introduction • The need • How the company will benefit • Budget Innovative Concepts

  12. Follow up to the proposal Be professional Maintain regular contact Exude confidence Provide all further information required Keep the company informed on your activities Innovative Concepts

  13. The first meeting Be on time!!!! Go as a team not an individual Preparation Have a brief presentation (10mins) Talk collaboration not donation Close with an agreement on the next steps Leave something behind Innovative Concepts

  14. In a nutshell Corporate proposals should be: • Short 3 or so pages • Clear • Interesting • Free of jargon • Capture benefits • Well packaged • Targeted Innovative Concepts

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