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Communicating science beyond the science community. European Science Awards - Science Communication Prize. communication excellence awareness-raising tool. Agenda. overview part I part II. awareness. understanding. engagement. branding. Part I. building a mission statement. why?.
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Communicating science beyond the science community NRP 59 26.11.2007
European Science Awards - Science Communication Prize • communication excellence • awareness-raising tool NRP 59 26.11.2007
Agenda • overview • part I • part II NRP 59 26.11.2007
awareness understanding engagement NRP 59 26.11.2007
branding NRP 59 26.11.2007
Part I building a mission statement NRP 59 26.11.2007
why? NRP 59 26.11.2007
what? • What is the story? • What response do you want? NRP 59 26.11.2007
who? … NRP 59 26.11.2007
how? NRP 59 26.11.2007
how? … • strategic plan • communication team • modular NRP 59 26.11.2007
What? Why? Who? When? Where? How? NRP 59 26.11.2007
Mission Statement Strategic Plan Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Sed quis massa eu leo venenatis ornare. Vestibulum hendrerit. Aliquam pulvinar vulputate metus. Maecenas a magna vitae lectus facilisis condimentum. Ut ullamcorper. Integer nec purus sed quam fringilla pretium. Etiam vel pede eleifend orci ultrices cursus. Nullam a lorem. Aliquam ultricies eleifend dolor. Phasellus ullamcorper commodo tortor. Fusce mattis, est quis pulvinar hendrerit, metus neque nonummy massa, id adipiscing justo quam et mi. NRP 59 26.11.2007
Part II making it happen NRP 59 26.11.2007
Commitment • commitment • communication team • leadership NRP 59 26.11.2007
Planning • network building • record keeping • products NRP 59 26.11.2007
pre-planning activity evaluation evaluation evaluation evaluation activity activity activity activity products products products products products products products products products Project time line … NRP 59 26.11.2007
info packs modular … web press confer-ences work shops schools malls science on buses film NRP 59 26.11.2007
strategies networking web print, graphics, multi-media schools press events info packs combinations specialists scientists vs non PhDs, MSc, post-doc pedagogs external web PR journalists graphics, multi-media diversity NRP 59 26.11.2007
diversity - web • webmaster • commercial tools • database • graphics NRP 59 26.11.2007
diversity - schools • teacher training • curriculum • classroom • workshops • networking NRP 59 26.11.2007
diversity - public • media • events • exhibitions NRP 59 26.11.2007
Summary • handful of questions • pyramid for success • planting seeds NRP 59 26.11.2007
Thank you www.uib.no www.mar-eco.no www.geobio.uib.no http://ec.europa.eu/research/science-awards/communication_en.htm NRP 59 26.11.2007