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Online Video - State of the Nation

Online Video - State of the Nation. Nick Bolton Media and Entertainment Sector Manager, Viocorp Amy Weinberger Vice President ANZ, comScore. Agenda. Introduction International trends Local trends Online video trends The future Twitter hashtag : # viocorp.

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Online Video - State of the Nation

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  1. Online Video - State of the Nation Nick Bolton Media and Entertainment Sector Manager, Viocorp Amy Weinberger Vice President ANZ, comScore

  2. Agenda • Introduction • International trends • Local trends • Online video trends • The future Twitter hashtag: #viocorp

  3. comScore is a Global Leader in Measuring the Rapidly Evolving Digital World, Blanketing the Globe with a Local Presence

  4. comScore’s Innovative Approach Revolutionizes Measurement

  5. comScore History of Leadership and Innovation

  6. APAC Accounts for Largest Share of Global Online Visitors, but Lags in Relative Engagement Source: comScore Media Metrix, Visitors age 15+ Home/Work Location, October 2011

  7. Portals Lead as Largest Global Category, Social Networking Accounts for Most Time Social Networking Accounts for 19% of all Global Online Minutes, Leading all Categories Source: comScore Media Metrix, Visitors Age 15+ Home/Work Location, Worldwide, October 2011

  8. Today’s Online User in Australia • Averaged 20.6 hours online in October • Consumed more than 1,800 pages of content • Performed 152 search queries • Spent nearly 5 hours social networking • Watched 13.5 hours of online video Source: comScore Media Metrix, Visitors Age 6+ Home/Work Location, Australia, October 2011

  9. Social Networking Accounts for 1 in Every 5 Online Minutes in AU Source: comScore Media Metrix, Visitors 6+ Home/Work Location, Australia, October 2011 *Based on Top 100 Properties by Unique Visitors

  10. 5.3% of Total Internet Traffic Originates from Non-Computer Devices in Australia Source: comScore Device Essentials, August 2011

  11. Tablets Drive 30% of Non-Computer Traffic in Australia Source: comScore Device Essentials, August 2011

  12. Online Video is Global:More than 200 Billion Online Videos Viewed Globally in October Delivers 2 of Every 5 Videos Viewed Worldwide Source: comScore Video Metrix, Viewers Age 15+ Home/Work Location, Worldwide, October 2011

  13. Australia Falls Outside of the Most Engaged Global Video Markets… Australia averages 144.5 videos per viewer Online video reaches 82% of Australia’s web population Source: comScore Video Metrix, Viewers Age 15+ Home/Work Location, October 2011

  14. But Australian Online Video Usage is Growing Quickly Source: comScore Video Metrix, Viewers Age 15+ Home/Work Location, Australia, October 2011

  15. Duration Moves Upwards as Long-Form TV Content Moves Online +92% vs. year ago in total online video minutes, driven by just a 10%increase in unique viewers Source: comScore Video Metrix, Viewers Age 15+ Home/Work Location, Australia, October 2011

  16. Snapshot of Australia’s Online Video Market Source: comScore Video Metrix, Viewers Age 15+ Home/Work Location, Australia, October 2011

  17. Males Consume Significantly More Online Video than Females in AU Males in Australia account for…. 52% of Viewing Audience, but 66% of Viewing Minutes Females in Australia account for…. 48% of Viewing Audience, but 34% of Viewing Minutes Source: comScore Video Metrix, Viewers Age 15+ Home/Work Location, Australia, October 2011

  18. Top Online Video Destinations in Australia Millions of Unique Viewers of Video Content Source: comScore Video Metrix, Viewers Age 15+ Home/Work Location, Australia, October 2011

  19. In the U.S., 1/3 of Individuals Regularly use the Internet for TV Show Consumption Source: comScore Study: May, 2011, U.S. n = 2832

  20. Cross-platform Viewers Skew Significantly Younger Source: comScore Study: May, 2011, U.S. n = 2832

  21. Trends to Watch Source: comScore Video Metrix, U.S. and Australia, October 2011

  22. How to connect content and distribution Viocorp connects content and viewers through innovation

  23. Reaching audiences across multiple devices • What is it ? • Giving viewers a consistent experience across desktop, tablet and mobile • Who is doing it ? • CommSec • Sydney Opera House • TonTon • How can Viocorp help you ? • Automatic device detection and support for all major devices • Advice on how best to deliver your content across new platforms

  24. Reaching audiences across multiple channels • What is it ? • Streaming events across YouTube, Facebook, iPhone Apps • Who is doing it ? • Vivid Festival Sydney Opera House • TedX Conference • Virgin Mobile • Sky News Federal election • How can Viocorp help you ? • Viocorp is a YouTube premium partner • Experience of delivering online video into most social media channels

  25. Reaching audiences across multiple channels • What is it ? • Live streaming digital marketing events into Facebook fan pages • Who is doing it ? • NRMA Challenge • Vodafone Pinata Challenge • SonyEricssonXpedia • How we can help you ? • Experience of streaming into Facebook • Live stream from anywhere using liveBOX technology

  26. The future: The Connected Home - 2007

  27. The future: The Connected Home - 2015

  28. 2012 and beyond – IPTV - TonTon Project: • Changed how a country how watches TV • 1 billion ads served in 12 months • Recommendation engine

  29. Thank You

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