Digital SMBs – Key Pillar Of India’s Economy – 2019

1. Digital SMBs – Key Pillar Of India’s Economy – 2019 This is a comprehensive view of the Indian SMB landscape, which covers key aspects like – • The number of SMBs and their GDP contribution to India’s economy • The current technology adoption by SMBs to enhance digital discoverability • The transition from traditional SMBs to ‘Digital SMBs’ • The impending opportunity owing to SMB digitalization • The initiatives that the ecosystem players are taking to tap into the opportunity • The way forward A few interesting insights that were gleaned from the study include – • The Indian SMBs contribute 40% to India’s GDP and generate ~180Mn jobs. • An emerging category of SMBs such as Housewife Resellers, Media Content Creators, Cab Drivers, and Delivery Partners are enabled by Aggregators in their digital journey. • 600+ Aggregators, many of them new-age start-ups such as Udaan, Oyo, Meesho, Ola, Swiggy, etc., have already enabled over 10Mn SMBs and will continue to play a vital role in SMB digitalization.