1 / 11

In Nepal

In Nepal. Group Members. Aakankshya Dhakal Priya Joshi Pratima Neupane Riya Shrestha Rimjhim Singh Sukriti Tiwari Sushil Gnawali Aashish Bhattarai Ramesh Bikram Thapa Milan Khatri Pawan Adhikari Bibek Pahadi. Defination of Marketing.

josephine-boone
Download Presentation

In Nepal

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. In Nepal

  2. Group Members • AakankshyaDhakal • Priya Joshi • PratimaNeupane • RiyaShrestha • Rimjhim Singh • SukritiTiwari • SushilGnawali • AashishBhattarai • RameshBikramThapa • Milan Khatri • PawanAdhikari • BibekPahadi

  3. Defination of Marketing • According to Philip Kotler, “Marketing is a social & managerial process by which individual & group obtain what they need and want through creating offering & freely exchanging products & services of value with others.” • According to American Marketing Association , “Marketing is the process of planning & executing the conception, pricing , promotion & distribution of goods & services to create exchange that satisfies individual & organization objectives.”

  4. According to American Marketing Association , “Marketing is the process of planning & executing the conception, pricing , promotion & distribution of goods & services to create exchange that satisfies individual & organization objectives.”

  5. Evolution of Marketing • Origin of Marketing was during 17th Century • But Western Countries adopted Only During 19th Century • Later America adopted Marketing in mid 19thCentury • While Nepal adopted only in the late 19th century

  6. Fundamental Principles of Marketing

  7. Five Marketing Concept • Production Concept • Product Concept • Selling Concept • Marketing Concept • Societal Marketing Concept

  8. Marketing Concept in Nepal in the Past • Marketing was totally neglected, enterprise tend to concentrate on production and selling rather than marketing activities • There was only physical distribution of goods and services from producer to consumer • Whole transaction start after good production and end after good has been sold • No enterprise provided any allied activity of marketing • At those period main object of marketing was to maximize profit by maximizing production and sales

  9. Marketing Concept Now • Nepal has experienced significant socioeconomic changes over the last years. • The supply-driven marketing where organization could sell everything they produced, is increasingly giving way to demand-driven marketing. • The realization gradually coming that customer and their important.

  10. THANK YOU

More Related