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Cohesion policy communication 2014+ Synergy = smart together

Learn how the synergy of ERDF and ESF led to a successful communication strategy in Europe. Multiple organizations united for a wider reach, impactful results, and efficient resource utilization. Discover the process and key elements of this collaborative strategy for better outcomes.

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Cohesion policy communication 2014+ Synergy = smart together

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  1. Cohesion policy communication 2014+ Synergy = smart together Communication strategy ERDF-ESF 2014 - 2020 Mieke Cornet & Marianne Schrama

  2. How it started • Many organizations involved in Europe – public (1828) • Lack of shared messages • Small individual communication activities • Expensive and ineffective • Lonely

  3. So, joining forces • Permanent Representation • Ministry of Economic Affairs • ERDF • ESF • INTERREG

  4. Goal • Reach the general public, wider scope • No more waste of energy and money • Better results • Feeling better

  5. Results so far • Photo exhibition 2009 • Europaomdehoek.nl • Midterm evaluation • Europa Kijkdagen 2011, 2012 & 2013

  6. Conclusions • We understand each other • We reinforce each other • We want to continue and enlarge

  7. Basic elements for the strategy • Co-operate where possible • Respect and room for differences • Projects are the key • Other funds are welcome

  8. Strategy • Process • Content

  9. Process 1 • Start from the current situation • Check on relationship • Transnational programs cautious • Step by step • Confidence must grow

  10. Process 2 • ESF & ERDF writing • European Fisheries Fund and Rural Development Program closely involved • Transnational programs involved in the background

  11. Process 3 • Before you can come to a common core message, you must agree on the method you will use to formulate this core message. • Process and content are intertwined

  12. Process 4 • Factor C • Determine common targetgroups by force field analysis • Determine common core message

  13. Current situation • Completion of the draft strategy • ERDF+EA > ESF > plenary session • Future milestones in a calendar

  14. Next future • Finalize strategy • Adopt strategy • Apply strategy on OP’s, year plans and activities

  15. Further steps • Continue cooperation: • www.europaomdehoek.nl • Europa om de hoek Kijkdagen (open days) • Expand cooperation: - joint activities - develop formats - singel webportal

  16. Lessons learned • A strategy: you do it together • Check assumptions • Mutual trust is the basis • Give each party space • Write together • Give the process time

  17. Questions ? • Ministry of Economic Affairs Marianne Schrama • OP Kansen voor West Mieke Cornet

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