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CUSTOMERS SHOP IN DIFFERENT WAYS ON DIFFERENT DAYS Each Centre N eeds T o D evelop A n I dentity . e.g . Catering users spend more on retail However, the impact is minimal at functional centres. e.g . Click & Collect penetration variation Some convenience centres act as C&C hubs.
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CUSTOMERS SHOP IN DIFFERENT WAYS ON DIFFERENT DAYS Each Centre Needs To Develop An Identity e.g. Catering users spend more on retail However, the impact is minimal at functional centres e.g. Click & Collect penetration variation Some convenience centres act as C&C hubs Catering user Non-catering user % of respondents using click & collect that day = £18.03 = £16.00 = £0.52 Experience centres see the greatest impact of catering on retail spend & it also works well at convenience centres Customers want to shop faster & more conveniently on some days. Experience centres do not tend to deliver this Source: CACI exit surveys
CASE STUDY: GLASGOW FORT (EXPERIENCE)The Leisure Extension Has Had Significant Impact Note: * based on trading data collected from 67% of tenants YoY for Q4 2013; ** YoY from opening to end of 2013 Source: CACI exit surveys 2012-13, Springboard