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Brave new communication

Brave new communication. Iver Thysen Faculty of Agricultural Sciences Jens Bligård Danish Agricultural Advisory Service. 1990. 2000. 2010. 1980. DOS / Windows. Internet. Mobile. Danish Agricultural Advisory Centre. Faculty of Agricultural Sciences. PlanteInfo SMS, mobile.

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Brave new communication

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  1. Brave new communication Iver Thysen Faculty of Agricultural Sciences Jens Bligård Danish Agricultural Advisory Service A A R H U S U N I V E R S I T E T Faculty of Agricultural Sciences

  2. 1990 2000 2010 1980 DOS / Windows Internet Mobile Danish Agricultural Advisory Centre Faculty of Agricultural Sciences PlanteInfo SMS, mobile History and overview Integrated Farm Management apps.online apps.online PDA AgroInfo PlanteInfo farmer.dk Veg. & Fruit IT

  3. farmer.dk

  4. Usage • 82% of Danish farmers have Internet • Mostly ADSL • 98% of farmers with +150 ha have Internet however • 5-10% of farmers use agricultural ICT frequently and actively however • Crop advisers use ICT intensively and disseminate the information

  5. A technology searching for users? Utility Technology costs

  6. The future • Society pressure: Environmental concern • Market pressure: Documentation and quality • Farming pressure: Management of large farms • Automatization of data recording and data management • Designing ICT for today’s farm management • Environmental regulation by rewarding good behaviour instead of punishing bad behaviour – win-win instead of loose-loose

  7. Thank you for listening..

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