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Raymond, Anh , Lynn, Lisha

MA in Public Relations: Corporate Communication REPUTATION AUDIT (Jan to Mar, 2014). Raymond, Anh , Lynn, Lisha. TABLE OF CONTENTS. Lenovo. Stakeholder Analysis:. Media Customers Employees Community Investors. Conclusion & Recommendation. 1984 : Established in Beijing

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Raymond, Anh , Lynn, Lisha

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  1. MA in Public Relations: Corporate Communication REPUTATION AUDIT (Jan to Mar, 2014) Raymond, Anh, Lynn, Lisha

  2. TABLE OF CONTENTS Lenovo Stakeholder Analysis: • Media • Customers • Employees • Community • Investors Conclusion & Recommendation

  3. 1984:Established in Beijing 2004:“Legend”→“Lenovo” 2005: Acquired IBM’s PC Division 2014 : Acquired Motorola Mobility Lenovo

  4. Overview Total number of coverage: 140 Key Events: Lenovo has released third quarter 2013/14 financial report (13 Feb) Lenovo has bought Motorola Mobility from Google (29 Jan) Lenovo has acquired IBM’s x86 Server Business (23 Jan) Sectors of interest: Computer / Mobile / Technology / Business Traditional Media

  5. Use of Press Release • 24 press releases in total • Varying in the level of coverage • 3 key press releases Traditional Media

  6. Multi-perspective Storytelling Traditional Media

  7. Media Tone Positive: good influences, opportunities Neutral: plain information without comments Negative: possible drawbacks, challenges Traditional Media

  8. Key Press Coverage Positive Negative Traditional Media

  9. Social Media & Customers

  10. Internal Communications Employee Communications: meetings, employee engagement survey, office of the ombudsman • Cultural Integration&Diversity “cocktail culture forum”, women leadership, GLBTactivities Employees

  11. Recognitions • Employee Survey2012 • UniversumMost Attractive Employers2013 • Optimal Health Employers Slovakia 2013A Employees

  12. CSR Definition of Lenovo Sustainability for Lenovo means taking care of the long-term economic, social andenvironmental health of the company and the communities in which it operates. Community

  13. Lenovo CSR Mission • To create better world • Environmental protection • IT Empowerment to the world • Philanthropy & Charity • Responsible company • Product qualityandsafety • Employees Stakeholders communications Community

  14. Recognitions Community

  15. Stock Price Financial Calendar Breaking News Investors

  16. Trading Volume Investors

  17. Goodwill Investors

  18. The company draws a huge attention and high expectation from various stakeholders A generally positive brand image Financial performance is fluctuant with mixed attitudes • Customer Service • Media Coverage • Financial Report Conclusion & Recommendation

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