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A STRONG LINK IN BUSINESS INTELLIGENCE

A STRONG LINK IN BUSINESS INTELLIGENCE. www.publi-info.com. …. Management. Publi Info is proud and grateful to present its services to the. THE PUBLI INFO CHARTER. Complete reporting on, and monitoring of Trade Folders Mailings Folders in the press (Clippings) Shelf Coupons

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A STRONG LINK IN BUSINESS INTELLIGENCE

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  1. A STRONG LINK IN BUSINESS INTELLIGENCE www.publi-info.com

  2. …. Management Publi Info is proud and grateful to present its services to the

  3. THE PUBLI INFO CHARTER • Complete reporting on, and monitoring of • Trade Folders • Mailings • Folders in the press (Clippings) • Shelf Coupons • Weekly, Complete and Nationwide • Very short delivery delay (< 1 week) • Expertise through experience: Since 1991 • Available for the whole of the Benelux countries www.publi-info.com A STRONG LINK IN BUSINESS INTELLIGENCE

  4. IN OTHER WORDS… • The full palette of printed communication • Between Trade and End-user • Below the line • Ex Point of Sale • Every product on folder on every folder • In a database structure with full information on • Product • Advertiser • Insert Properties (prices etc…) • Leaflet www.publi-info.com A STRONG LINK IN BUSINESS INTELLIGENCE

  5. Publi Info Programme

  6. THE PUBLI INFO PROGRAMME • Fast Moving Consumer Goods (FMCG) • Dry Food (Groceries) • Fresh Food • Non Food (Personal Care, Maintenance) www.publi-info.com A STRONG LINK IN BUSINESS INTELLIGENCE

  7. THE PUBLI INFO PROGRAMME • Consumer Electronics (CE) • Audio Video (Brown Goods) • Household Electronics (White Goods) • Telecom & Computers • Photo and Film www.publi-info.com A STRONG LINK IN BUSINESS INTELLIGENCE

  8. THE PUBLI INFO PROGRAMME • Do-It-Yourself (DIY) • D.I.Y. Machines • Gardening Machines www.publi-info.com A STRONG LINK IN BUSINESS INTELLIGENCE

  9. Publi Info Service Palette

  10. THE WEEKLY FOLDERDATA IN PRINT • Complete information on your market sector • Printed on colour-coded paper and sorted by • Brand • Product • Advertiser • Tailor-made, according to your needs • Cross-reference to PI_ADVERTS (the folders in hard copy) A STRONG LINK IN BUSINESS INTELLIGENCE www.publi-info.com

  11. THE WEEKLY FOLDERDATA IN PRINT Sorted on Brand Sorted on Type of Product Sorted on Advertiser A STRONG LINK IN BUSINESS INTELLIGENCE www.publi-info.com

  12. THE WEEKLY FOLDER GALLERY IN HARDCOPY • The visual complement to the folder data contained in • The PI_PRINT listings • The PI_DATA Excel files • The PI_CONSULT database & software • A weekly booklet of numbered hard copies of all the folders in your market A STRONG LINK IN BUSINESS INTELLIGENCE www.publi-info.com

  13. THE WEEKLY FOLDER GALLERY IN HARDCOPY A STRONG LINK IN BUSINESS INTELLIGENCE www.publi-info.com

  14. THE WEEKLY FOLDERDATA AS AN EXCEL FILE • Complete folder information on your market sector • Comes as a data file (Excel) offering extra versatility and added value • A large number of fields and selection possibilities supplied • Tailor-made, according to your needs • Cross-reference to PI_ADVERTS (the folders in hard copy) A STRONG LINK IN BUSINESS INTELLIGENCE www.publi-info.com

  15. THE FOLDER ANALYSIS SOFTWARE • PI_CONSULT is a folder analysis software developed by Publi Info • It analyses Products, Brands, Advertisers, Leaflets on the level of Appearance, Prices, Share of Folder and so forth… • It automates reporting on the above topics for present, past and future Folder data • The program comes in two versions: PI_CONSULT and PI_CONSULT Pro A STRONG LINK IN BUSINESS INTELLIGENCE www.publi-info.com

  16. THE FOLDER ANALYSIS SOFTWARE • PI_CONSULT and folder database are installed at client’s site • PI_CONSULT appends weekly updates to existing database  most recent data are always at user’s disposition • As an Excel file extractable for the period of your choice • As a database to run pre-defined user-reports for a desired period A STRONG LINK IN BUSINESS INTELLIGENCE www.publi-info.com

  17. THE FOLDER ANALYSIS SOFTWARE • User creates (one time) and (automatically) saves any number of “selections”  they determine the contents of his reports • Selection results are available for immediate • Viewing • Printing • Export • As the basis for any number of reports A STRONG LINK IN BUSINESS INTELLIGENCE www.publi-info.com

  18. THE FOLDER ANALYSIS SOFTWARE • PI_CONSULT contains a series of pre-defined report templates and analysis • Merging any User-defined Selection with any report template  User Report • Every User Report is automatically stored and is available at any point in time for any period of time – for past AND for future data. A STRONG LINK IN BUSINESS INTELLIGENCE www.publi-info.com

  19. THE FOLDER ANALYSIS SOFTWARE CONTENTS (Selections) LAY-OUT User-defined Selection 1 Report Template 1 PLUS PLUS PLUS PLUS PLUS PLUS PLUS User-defined Selection 2 Report Template 2 User-defined Selection … Report Template … USER - REPORTS User – Report 1 User – Report 2 • User reports available: • at any point in time • for any period of time. User – Report 3 User – Report 4 User – Report 5 User – Report … A STRONG LINK IN BUSINESS INTELLIGENCE www.publi-info.com

  20. Reports in PI_CONSULT

  21. SHARE OF VOICE DEFINITION • Not Weighted (Number of Inserts) • Weighted • Qualitative • Position of the Product in the Folder • Size of the Insert (1-9) • Appearance of the Insert: text/picture – colour/B&W • Quantitative • Estimated Circulation of the Folder (Number of copies) • Number of Inserts A STRONG LINK IN BUSINESS INTELLIGENCE www.publi-info.com

  22. Report Template: CUSTOMIZED LISTINGS • Raw data as a listing • when you want them • how you want them • Contents: user-defined by user’s Selection • Layout: fully customizable • Extra added value through export to Excel A STRONG LINK IN BUSINESS INTELLIGENCE www.publi-info.com

  23. Report Sample: CUSTOMIZED LISTINGS A STRONG LINK IN BUSINESS INTELLIGENCE www.publi-info.com

  24. Report Sample: CUSTOMIZED LISTINGS A STRONG LINK IN BUSINESS INTELLIGENCE www.publi-info.com

  25. Report Template: PRODUCT PRICE EVOLUTION • The picture of the price evolution of any product • Lowest price (Red Graph line) • Highest price (Blue Graph line) • Average price (Black Graph line) • Available as a Graph or as a Table • Extra added value through export to Excel A STRONG LINK IN BUSINESS INTELLIGENCE www.publi-info.com

  26. Report Sample: PRODUCT PRICE EVOLUTION A STRONG LINK IN BUSINESS INTELLIGENCE www.publi-info.com

  27. Report Template: PRICE EVOLUTION COMPARATIVE • Compares price evolution of user-defined items • Displays the average price within your selection, week by week • Available as a Graph or as a Table • Extra added value through export to Excel A STRONG LINK IN BUSINESS INTELLIGENCE www.publi-info.com

  28. Report Sample: PRICE EVOUTION COMPARATIVE A STRONG LINK IN BUSINESS INTELLIGENCE www.publi-info.com

  29. Report Template: INDIVIDUAL ANALYSIS • Analyses individual products • Overall Prices (Min, Max, Average) and Retailers • Per retailer: • Prices (Min, Max, Average) • Number of Inserts • Folder Share for the Product analysed • Extra added value through export to Excel A STRONG LINK IN BUSINESS INTELLIGENCE www.publi-info.com

  30. Report Sample: INDIVIDUAL ANALYSIS A STRONG LINK IN BUSINESS INTELLIGENCE www.publi-info.com

  31. Report Template: SHARE OF VOICE EVOLUTION • Pictures “Share of Folder” evolution for any item in your Selection • Available in two levels (e.g. Brand per Retailer) • Share of Voice: weighted or not weighted • Available as a Graph or as a Table • Extra added value through export to Excel A STRONG LINK IN BUSINESS INTELLIGENCE www.publi-info.com

  32. Report Sample: SHARE OF VOICE EVOLUTION A STRONG LINK IN BUSINESS INTELLIGENCE www.publi-info.com

  33. Report Template: SHARE OF VOICE RANKING • Pictures “Share of Folder” ranking for any item in your Selection • Available in two levels (e.g. Brand per Retailer) • Share of Voice: weighted or not weighted • Available as a Graph or as a Table • Extra added value through export to Excel A STRONG LINK IN BUSINESS INTELLIGENCE www.publi-info.com

  34. Report Sample: SHARE OF VOICE RANKING A STRONG LINK IN BUSINESS INTELLIGENCE www.publi-info.com

  35. Report Template: SHARE OF VOICE RANKING+REST • PI_CONSULT Pro only • Pictures “Share of Folder” ranking for your Selection vs. the remainder of your database • Share of Voice: weighted or not weighted • Available as a Graph or as a Table • Extra added value through export to Excel A STRONG LINK IN BUSINESS INTELLIGENCE www.publi-info.com

  36. Report Sample: SHARE OF VOICE RANKING+REST A STRONG LINK IN BUSINESS INTELLIGENCE www.publi-info.com

  37. Report : SHARE OF VOICE YEAR COMPARISON • PI_CONSULT Pro only • Pictures “Share of Folder” ranking for your Selection vs. the same period of the previous year • Share of Voice: weighted or not weighted • Extra added value through export to Excel A STRONG LINK IN BUSINESS INTELLIGENCE www.publi-info.com

  38. Report Sample: SHARE OF VOICE YEAR COMPARISON A STRONG LINK IN BUSINESS INTELLIGENCE www.publi-info.com

  39. Publi Info thanks you for viewing this presentation For further information, please visit our website www.publi-info.com Or contact us in one of the conventional ways at Publi Info Benelux NV Kapelsesteenweg 527 2180 Ekeren - Belgium Tel +32 3 660 11 90 Fax +32 3 660 11 96 info@publi-info.com

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