Cynthia Greenan , MLS, cynthia.greenan@mssm.edu Jonathan M Flacker MD, AGSF, jflacke@emory.edu

1. Social Media in Medical Education Cynthia Greenan, MLS, cynthia.greenan@mssm.edu Jonathan M Flacker MD, AGSF, jflacke@emory.edu

2. Objectives By the end of this session the learner will be able to: Define the concept of Social Media Describe 3 examples of how Social Media may be applicable to their education program

3. What are you using?

4. Define Social Media as a concept • Social media are internet-based applications that allow you to quickly and easily connect with, communicate with and collaborate with other people • They usually employ functionality such as friending/following, sharing/retweeting/posting and liking/favoriting/+1ing Image by SlavaBaranskyi http://www.flickr.com/photos/woofer_kyyiv/3581392721/

5. Types of Social Media

6. File sharing – “Cloud” applications Examples: Google docs, Dropbox, Slideshare Share files with other people and collaborate Always have the latest version Some let you work simultaneously “in the cloud” (on the internet), while others require you to download to edit

7. Wiki • Examples: Wikipedia, Medpedia, POGOe wiki • Etymology: to hurry; quick, fast (dictionary.reference.com) • Many people working on a large project all at once

8. Media Sharing Examples: FlickR, Youtube, iTunesU Easy way to share media files Find pictures, video, audio Often can be rated (like, stars, etc) Upload your own creations to share with others

9. Blogs Use blogging software: Wordpress, Movable Type Write about whatever you want Readers can comment One-sided if the writer can't engage Can be a time sink trying to keep up.

10. Microblogging Example: Twitter Like a blog, but much shorter Twitter has a 140 character limit Like texting, all of your followers at once Use hashtags to add your tweets to a conversation

11. Social Networking Site Examples: Facebook, LinkedIn Broadcast your thoughts or photos to your “friends” Follow pages and groups Separate personal from professional

12. Discussion Forum Example: POGOe Discussion Forum An informal conversation over the internet Easily archived and searchable

13. Rules of the Road

14. Security Settings Make sure you know who has access to your content. Be careful what you put out on the internet: Assume the “anti-vegas” rule Consider whether or not to friend patients/trainees.

15. Follow guidelines Find out if your institution has specific guidelines for professional social media use HIPAA rules still apply Consider the AMA social media guidelines

16. Relevance to Medical Education

17. Sharing knowledge with peers You have specific experiences and knowledge that others can benefit from You can learn from or get help from others Follow “thought leaders” who will prescreen content for you Connect with colleagues, learn from experts, share resources

18. Connect with your trainees Can provide new and exciting ways to connect with and teach your trainees Keep up with the increasingly tech savvy generations of new learners

19. In short… Play around with the different types of social media. Learn and have fun. And on that note, let’s try some things out. Later, you can try some of the things on this list:  http://ow.ly/78n8x

20. References Movabletype.org Google docs – docs.google.com Dropbox.com Slideshare.net Wordpress.org Facebook.com Youtube.com Linkedin.com Wikipedia.org FlickR.com iTunesU - www.apple.com/education/itunes-u/ dictionary.reference.com/browse/wiki tweetchat.com/room/dwrf11