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Visualising advocacy #enc2011 @ BethGranter & @ SteveWinton

Visualising advocacy #enc2011 @ BethGranter & @ SteveWinton. HELLO! :). We’re: @bethgranter and @steveWINton from NixonMcInnes, a social business consultancy. Our clients. Applied technology. Basically, We ♥ data :). Why visualise advocacy?. Make people feel part of a movement

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Visualising advocacy #enc2011 @ BethGranter & @ SteveWinton

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  1. Visualising advocacy#enc2011 @BethGranter & @SteveWinton

  2. HELLO! :) We’re: @bethgranter and @steveWINton from NixonMcInnes, a social business consultancy.

  3. Our clients

  4. Applied technology

  5. Basically,We ♥ data :)

  6. Why visualise advocacy? • Make people feel part of a movement • “I’m part of something big” • To motivate people to complete an action or pass it on

  7. Why visualise advocacy?

  8. Why visualise advocacy?

  9. Why map advocacy? • Highlight areas where advocacy is high/low, which MPs have been targeted • “I can make a difference / I’m needed” • Reflect how local communities feel about issues • “This is relevant to me” • To further motivate people to complete an action or pass it on

  10. Mapping advocacy: recipe 1 • Take 1 e-activist data feed (EaEmailAOTarget)

  11. Mapping advocacy: Recipe 1 • Take 1 advocacy online data feed (EaEmailAOTarget)

  12. Mapping advocacy: recipe 1 • Make a CSV!

  13. Mapping advocacy: Recipe 1 • Make a CSV!

  14. Mapping advocacy: recipe 1 • Geocode! (the process of getting co-ordinates for an address)

  15. Mapping advocacy: Recipe 1 • Geocode! (the process of getting co-ordinates for an address) http://www.google.com/fusiontables/

  16. Mapping advocacy: recipe 1 • Visualise! (putting the co-ordinates on a map)

  17. Mapping advocacy: Recipe 1 • Visualise! (putting the co-ordinates on a map) • http://www.google.com/fusiontables/

  18. But,What about privacy?! :(

  19. Mapping advocacy: recipe 2 IDEA! Group advocates by constituency!

  20. Mapping each postcode to a constituency is straightforward, thanks to... Mapping advocacy: Recipe 2 • Group advocates by constituency!

  21. And we can work in Google Refine... (not for the faint-hearted!) http://code.google.com/p/google-refine/

  22. Using Google Refine, we can grab constituency data from our postcodes

  23. Grabbing geography for each constituency is also straightforward, thanks to... Mapping advocacy: Recipe 2 • Group advocates by constituency!

  24. Or, here’s one we made earlier... Mapping advocacy: Recipe 2 • Group advocates by constituency! http://j.mp/uk-constituencies

  25. Join the 2 sets of data in a spreadsheet... Mapping advocacy: Recipe 2 • Group advocates by constituency!

  26. Visualise! Again, using Google Fusion Tables... Mapping advocacy: Recipe 2 • Group advocates by constituency!

  27. But,It’s a bit messy?! :(

  28. Mapping advocacy: recipe 3 IDEA! Group by different geographic areas, based on zoom level!

  29. So... We need county/region + lat/lon for each constituency? OK... Mapping advocacy: Recipe 2 • Group advocates by constituency! http://j.mp/uk-constituencies

  30. Here’s one we made earlier... Mapping advocacy: Recipe 2 • Group advocates by constituency!

  31. Cool!But...How can we show the impact?! :(

  32. Mapping advocacy: recipe 4 IDEA! Showing MP support for a campaign – intentions to vote or how they voted

  33. Mapping impact • Showing MP support for a campaign – intentions to vote or how they voted • Public Whip • Excel spreadsheet • Convert votes to numbers e.g. absent = -1, no = 0, aye = 1 • TheyWorkForYou API constitency geo data CSV • Google Fusion Tables • Vizualize > Map > Configure styles

  34. Remember this...? Mapping advocacy: Recipe 2 • Group advocates by constituency! http://j.mp/uk-constituencies

  35. Mapping impact • Showing MP support for a campaign – intentions to vote or how they voted • Public Whip • Excel spreadsheet • Convert votes to numbers e.g. absent = -1, no = 0, aye = 1 • TheyWorkForYou API constitency geo data CSV • Google Fusion Tables • Vizualize > Map > Configure styles

  36. Mapping impact • Showing MP support for a campaign – intentions to vote or how they voted • Public Whip voting data • Convert votes to numerical code • e.g. absent = -1, no = 0, aye = 1 • TheyWorkForYou API constituency geo data CSV • Google Fusion Tables • Vizualize > Map > Configure styles by vote code

  37. V. cool!But...Can we make advocacy hotspots easier to… spot?:)

  38. Of course! Enter the choropleth*... Mapping advocacy: Recipe 2 • *http://en.wikipedia.org/wiki/Choropleth • Group advocates by constituency! • http://j.mp/uk-constituencies-svg

  39. Immediately, we can see the ‘hotspots’... Mapping advocacy: Recipe 2 • Group advocates by constituency! Not here! Here! Here! • http://j.mp/uk-constituencies-choropleth

  40. For added interactivity, turn to TileMill... Mapping advocacy: Recipe 2 • Group advocates by constituency! LIVE: http://j.mp/visualising-advocacy

  41. Wow!But...Can we make it update dynamically?!! :) :)

  42. Yes, we can!We’ve built a tool that updates the map automatically...

  43. http://www.demandabetterbill.org.uk/

  44. Thanks! Questions? • beth.granter@nixonmcinnes.co.uk@bethgranter • steve.winton@nixonmcinnes.co.uk@steveWINton

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