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Better Neighbors: The Road Trip

The television documentary "Better Neighbors" explores the use of audiovisual material to present the results of the Estonia-Latvia Programme. The concept focuses on engaging young audiences and promoting cross-border collaboration. The project involves students from Estonia and Latvia, procuring national TV coverage with minimal investment. Communication materials are developed for various channels, including social media and public television.

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Better Neighbors: The Road Trip

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  1. Kaspars Rūklis, Info Manager, Estonia – Latvia Programme Kaspars.Ruklis@estlat.eu / www.estlat.eu Television documentary Better neighbors

  2. The use of audiovisual material for presentation of territorial cooperation programme / project results Better Neighbors

  3. ‘The Road Trip’ Concept

  4. Involving and addressing young audiences beyond the traditional decision maker and stakeholder audiences Better Neighbors

  5. Two students from Estonia, two – from Latvia

  6. Arranging procurement that achieve maximum effect with minimal investment across borders (two national TVs) Better Neighbors

  7. Teaser from Latvian Public Television

  8. Prepearing communication material that is multi-functional and can serve for various purposes on traditional and new channels Better Neighbors

  9. In’l Conference – Social Media – Public Television

  10. Kaspars Rūklis, Info Manager, Estonia – Latvia Programme Kaspars.Ruklis@estlat.eu / www.estlat.eu Television documentary Better neighbors

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