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Marketing Awards Program Report to the Marketing Council Committee: Jimmy Adams, NHC Joyce Boatright, NHC Franklin Emeka, KC Steve Lestarjette, DSTC Michelle Tran, CFC. Purpose:.
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Marketing Awards Program Report to the Marketing Council Committee: Jimmy Adams, NHC Joyce Boatright, NHC Franklin Emeka, KC Steve Lestarjette, DSTC Michelle Tran, CFC
Purpose: Create a marketing awards program that recognizes exemplary contributions to the district’s marketing goals, grows enrollment, improves service or access, strengthens public support, or promotes marketing success. Through this program, the Marketing Council will demonstrate that marketing is the job of every employee and contributions are valued.
Strategies: The committee recommends awards in four categories: 1. Academic or workforce program that develops, implements , evaluates a marketing plan. 2. Student who contributes through exemplary service or enterprise. 3. Community advocate 4. “Best marketing initiative”
Strategies: Committee agreed upon the following: 1. That each award be selected by each college, but honored by the Marketing Council at a significant function. 2. Candidates be “nominated” by peers. 3. Marketing Council will select outstanding honorees for additional recognition. 4. Nominations made in January for mid-March event.
Next Steps: • Committee will meet in July to draft: • Criteria for each award • Awards • Nominating process, form • Selection process • Event organization