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Merchants of Cool

Merchants of Cool. An analysis of the effect of media on teen culture. Introduction. What drives teen culture? The teens or media? Large media companies are increasingly controlling what teens see and purchase .

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Merchants of Cool

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  1. Merchants of Cool An analysis of the effect of media on teen culture.

  2. Introduction • What drives teen culture? The teens or media? • Large media companies are increasingly controlling what teens see and purchase. • This activity meant to engage students to address the questions of who creates ‘cool’.

  3. Task • Students will use this PowerPoint to begin exploration of issues related to media ownership and teen culture – the major question to answer is: Who controls what becomes ‘cool’?

  4. Process – Step 1 • To begin, click this link to go online and watch the video “Merchants of Cool” by PBS FrontLine: Link

  5. Process – Step 2

  6. Process – Step 3 • Choose one of the groups from Step 2 and elaborate on what media properties they own: Your response here.

  7. Process – Step 4 Review the following resources: Mediachannel.org Media Reform Information Center Freepress.net List the most interesting fact you found here and explain why you thought it was interesting:

  8. Process – Step 5 Read the section “What Teens Think” from the PBS website. What four opinions were expressed, which you thought were interesting.

  9. Process – Step 6 Using the information gathered in this activity form your own opinion of who controls what becomes 'cool'? Explain. You should have: • A well written thesis statement • Five Paragraphs (at least) • Use at least 3 resources to support your arguments This essay will be posted as a comment to the blog entry at lessontrails.blogspot.com.

  10. Evaluation

  11. Conclusion Congratulations! You have completed this activity. • You should have posted your essay as a comment to lessontrails.blogspot.com. • You should have completed the questions and activities in this presentation. Type your name on this slide and the Task slide and save it to your H:/ drive and then print a handout of this presentation and turn it in to show your work.

  12. Credits • PBS Frontline for “Merchants of Cool” posted on PBS.org. link • Rubistar for the rubric used for evaluation. • Blogger used for posting essays as comments.

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