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Rabbit Ears

Rabbit Ears. Picking up the “extras” signal for your television shows. Problem. People use more than one device to watch television shows There is an overwhelming amount of information on those shows People want information on those shows to come to them. Solution.

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Rabbit Ears

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  1. Rabbit Ears Picking up the “extras” signal for your television shows

  2. Problem • People use more than one device to watch television shows • There is an overwhelming amount of information on those shows • People want information on those shows to come to them

  3. Solution • Rabbit Ears: A second screen web applet that brings information to users while they watch television Customizable Content Multi-Device Friendly Second Screen Technology “Senses” what you’re watching and brings live content to you Mobile App and Web site together Users choose from over 20 features on each show

  4. Market Size 235 Million mobile device users in the United States 2/3 of mobile device users own a smartphone or tablet 85% of smartphone users engage in second screen activities at least once a month

  5. Product

  6. Business Model $3 million $800 thousand $100 thousand - + Ad Sales (1 year) Subscription Fees (25,000 users; 1 year) Site Costs (1 year) $2.3 million Profit (1 year)

  7. Market Adoption Partnerships With TV shows and distributors Featured App With new technologies

  8. Competition Provider Content USA Sync and HBO Go General TV Apps Next Guide TV Review Sites With new technologies

  9. Competitive Advantages • Content available for popular shows regardless of channel/provider • Free app (contains ads), with the option for a premium app (without ads, subscription fee applies) • Available on multiple devices, and syncs to what you’re watching live • Content is customizable for each user for each show

  10. Rabbit EarsPicking up the “extras” signal for your television shows $3.1 million $1.5 million Revenue (1 year) Initial Investment Developed by: Hallie Frazee Matt Johnson Laura Markey

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