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Our Culture, Our Democracy: Serving Canadians in a Time of Disruption

Explore the unique situation of Canada and how CBC/Radio-Canada is reaching all Canadians through affordable and accessible mobile and social platforms. Discover the economic impact and the influence of global digital giants on the media industry.

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Our Culture, Our Democracy: Serving Canadians in a Time of Disruption

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  1. OUR CULTURE, OURDEMOCRACY: SERVINGCANADIANS IN A TIME OFDISRUPTION

  2. #1 MOBILE #2 SOCIAL #3 FAANG 2

  3. Canada'sUnique Situation Vastgeography 6 time zones Complex and changing demographics Bilingualism, Indigenous languages and highproportion of newimmigrants CBC/Radio-Canada reaching all Canadians – affordable,accessible. U.S.cultural influence This map shows the locations of our CRTC-licensed and affiliated radio and television stations across Canada, as well as our designated digitalstation. 3

  4. 5

  5. The EconomicImpact The public broadcaster is a vital part of a $54.6Bindustry1 MUSIC INDUSTRY $561M2 FILM ANDTV INDUSTRY $7B3 NEWSMEDIA INDUSTRY $13.6B4 NUMBER OFPEOPLE EMPLOYED 630,0005 Every $1investedin = $3 In economicactivity6 1 Creative Canada policy framework, 2017, p.7 2 Creative Canada policy framework, 2017, p.8 3Ibid 4 News Media Canada: 2017 Net Advertising Volumes CanadaReport 5 Creative Canada policy framework, 2017,p.8 6 Deloitte: Economic impact of CBC/Radio-Canada in2013

  6. #1: Mobile (my life inphones) 1990 2019

  7. Top 5 Activities on MobilePhones 95% Made a phonecall 82% Texted or instantmessaged 80% Checked theweather 79% Sent or receivedemail 74% Social Networking

  8. Mobile atCBC/Radio-Canada

  9. #2: Proliferation of SocialMedia

  10. Social MediaDisruption

  11. #3: The Global DigitalGiants

  12. Even our media giants areminnows Market caps as of Monday, May27: $897B $823B $788B Billions (allUS$) $40B $27B $22B (Google)

  13. Impact on business models and the shift indollars WirelessSubscription Billions$ InternetSubscription TV Subscription InternetAdvertising Total TVAdvertising RadioAdvertising

  14. CBC/Radio-Canada new 3 yearstrategy

  15. Five StrategicPriorities Customized digitalservices Engaging with young audiences Prioritizing our local connections Reflecting contemporaryCanada Taking Canada to theworld

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