Nothing Beats a Londoner - Celebrating Londoners’ Athletic Attitude

1. Nothing Beats a Londoner - Celebrating Londoners’ Athletic Attitude “Nothing Beats a Londoner” integrates humor and youth-oriented meme styles with the everyday living of the driven Londoner youth. The zeal and the competitive spirit of the Londoners is appropriately identified by this spot created by Wieden + Kennedy London and Mega force Directors for Nike LDNR. The 16 mm film is nevertheless a tribute to the multicultural global city with youngsters from the country areas where rowing is a family tradition to a stadium packed with young football players and street athletes, ace boxers, ice hockey players and swimmers. As Creative Directors of W+K, Paddy Tracey and Mark Shanley noted in a statement , “ The campaign is from London, for London, and celebrates the next generation of sporting stars against a city backdrop flourishing with a community of sport in every street, park and house. Given the celebrity cameos, the designer flips the conventional model and keeps kids up as the inspiration for all — championing them, their spirit and amazing athlete mindset. LDNR effortlessly pans various scenes from one to the other with wild camera movements and beat changes. By channelizing the cultural diversity on a grainy 16 mm, Nike taps a stunning yet authentic feel to the various sports of the region, its people with their unbeatable determination and excitement pulsing through the streets. The original article is published here: https://bit.ly/2COChjH