The relationship among the Creative, The Agency and Production house

1. Create Magic on-screen – The working relationship among the Creative, the Agency and the Production house Paul Shearer, chief creative officer at Impact BBDO Dubai, has over 25 years advertising experience. Brought up on Bartle Bogle Hegarty's and Wieden + Kennedy's diet, Paul is a true digital believer and prides himself on understanding what's new and what's ahead. By working for Adidas for almost his entire life, this foresight has come upon him. He led the Adidas push on coordinated promotions for several of their most successful Fifa World Cup. Paul bases his talk on the partnerships shared by the agency, creative, and production houses in this article by Campaign me and how this mix is responsible for producing magic on-screen. Paul is pushing on the value of a production house to make an idea come alive. He compares it to a hospital where they conceive ideas. Openness, cooperation and plain old friendliness are the cornerstones of every partnership "On the other hand, the connection with the organization is very different. It is fraught with difficulties. Money comes into play-the other thing from an idea that can waste life. It's super important for me to be honest with all parties. If the estimate is x then say that this is x. don’t try to put in time. It is finding a successful production business and answering the right questions. A not-so-good one gets sidetracked with stuff that just takes the innovative idea away. So, my

2. advice: tell me what it is like. Be respectful and be frank. Your mother, I 'm sure, taught you that anyway. I notice that a lot of the time creative’s really get in the way of this partnership between production house and agency. The Original Article is published Here: https://bit.ly/3h9NUjW