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Mastering Advertising Campaigns - Drive Results with Effective Strategies

Learn about the key components of successful advertising campaigns and how to create impactful messages that resonate with consumers. Explore the ins and outs of integrated ad campaigns with real-world examples and practical guidance for your projects. Maximize your campaign's potential with expert tips and strategies from industry professionals. Discover how to captivate audiences, build brand awareness, and generate demand through compelling advertising initiatives.

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Mastering Advertising Campaigns - Drive Results with Effective Strategies

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  1. Advertising

  2. Advertising A paid form of communication delivered to the consumers by a product maker or seller.

  3. Effective advertising has 4 components AIDA • Attraction – the ad catches the attention of the intended consumer • Interest – the ad holds the interest of the consumer long enough to present the message • Desire – the ad’s message makes the consumer want the product • Action – the consumer is motivated to buy the product

  4. Advertising - Main Goals Aligned with components: • Draw attention • Create awareness • Build enthusiasm • Drivedemand

  5. What is an Advertising Campaign? Advertising campaigns are a group of: • Advertisements • Commercials • Related Promotional Material • Activities designed as part of a coordinated plan to meet specific goals.

  6. CampaignVideo Be Remarkable - Purple Cow - Seth Godin

  7. Components of Integrated Ad Campaign • Determine theme • Identify the target audience • Determine objectives • Establish the budget • Develop the message • Select the media • Evaluate the campaign

  8. Project Lab • Work with a partner or individually • Choose a high profile ad campaign-examples are listed  • Research the campaign • Prepare a PPT presentation which includes: • Company • Campaign Theme • History (dates) • Cost of Campaign • Other promotional items used during the campaign *Include Pictures/Videos • FDA - The Real Cost • Always – Like A Girl • Coke- Taste the Feeling • Pepsi- The Pepsi Generation • Dove – Real Beauty • Nike- Just Do It • McDonalds- Choose Love • National Dairy Association- Got Milk? • Capital One- What’s In Your Wallet? • GEICO-Hump Day

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