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ASAM e.V. Who we are and how we work …. ASAM e.V. – who we are. ASAM e.V. Association for Standardization of Automation and Measuring Systems. Automotive Electronics (AE). Computer Aided Testing (CAT). Collaboration between OEMs and Suppliers In non- competitive areas
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ASAM e.V. Who weareandhowwework …
ASAM e.V. – whoweare ASAM e.V. AssociationforStandardizationof Automation andMeasuring Systems Automotive Electronics (AE) Computer AidedTesting (CAT) Collaborationbetween OEMs andSuppliers In non-competitiveareas Forthebenefitofbothsides
ASAM e.V. – whoweare • An historic Outlook • New markets • India • Germany • Europe • Loose work-group • „Arbeitskreis zur Standardisierung von Automatisierung und Meßsystemen“ • Initiative of German OEMs withtheirsuppliers • Activitieson European level, supportedbySTAUMECS • „Standardizationof Automation, Measuring, and ECU Calibration Systems“ • Foundationof „ASAM e.V.“ – a registered non-profit association • Legal representativeofstandards • Professional supportforinternationalization • Initiation of a cooperationwith Indian company, tosupport ASAM marketingactivities in India 1998 1991 Year: Mid 90‘s 2007
ASAM e.V. – whoweare • Today, ASAM e.V. … countsmorethan120 companiesfrom Europe, North-America, andAsia, includingmostofthebiginternational OEMs.
ASAM e.V. – whoweare • Whydid OEMS choose a collaborativework-style Roundtableof OEMs andSupplierstocommonlydefinestandardswiththegoalsto: • increasecompetitionthatlowerscostsandencouragesinnovation • increaseflexibility in choiceofproducts • Thus increasingqualityofOEM‘sproductsandprocesses In the 90‘s, German carmanufacturerswerefacingsincerechallenges: • Dependency on fewsuppliers due toincompatibilityofsystemsor high integrationcosts • This leadto a limitationofchoice in regardstodevelopmentandtestingtools • anda monopolypositionofcertainsuppliersleadingtohighercosts 1991 Year:
ASAM e.V. – howwework Membership Meeting (1 x per year) Electionperiod: 2 years Electionperiod: 2 years Technical SteeringCommittee (10 votes: 5 AE, 5 CAT) Board (4 – 5 Board members) Technical SteeringCommittee (10 votes: 5 AE, 5 CAT) Board (4 – 5 Board members) 1 vote inform Work group 1 Business Manager Work group 1 appoint Constant communicationflow Work group 2 Management Assistant Work group 2 Marketing Manager Work group 3… Work group 3… The spiritof ASAM e.V. is a collaborativework style in non-competitiveareasthatfosterinnovationandimproveprocesses
ASAM e.V. – whywe do it Area Challenge Solution Devices Many devices perform similar tasks but are not interchangeable; OEMs to adjust their systems to supplier’s tools Definition ofstandardsthatallowmany / all toolstoworktogetherwithOEM‘ssystem Data Similardataisgeneratedby different systemsand in different formats difficulttoanalysedata in onecommontool Standardizeddatadescrip-tion, formatand API thatallowexchangeabilityofdata ECU Penetration of electronic control devices causes problem of non-interchangeable tools and data Definition ofstandardstointegratesystemsfrom different suppliers Quality OEMs had to rely on one supplier in order to facilitate integration of tools / systems. Limitations in regards to quality StandardizedsolutionsallowOEMs tochoosebestsup-plier foreach individual task
ASAM e.V. • So manycompaniesare ASAM members, andmanymoreareusingthestandards Suppliers/Serv. Providers Institutes,Universities End-users Stand Juni 2011