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POVs and Experience Prototypes

POVs and Experience Prototypes. HEALTH Studio Team 3. The Team. Studio Theme: Health Problem Domain: Diet & Nutrition Travel Food industry Health industry. Niall S. Sophia B. Trisha S. Cortlandt B-R. Preliminary POV. We met health-conscious older women.

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POVs and Experience Prototypes

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  1. POVs and Experience Prototypes HEALTH Studio Team 3

  2. The Team Studio Theme: Health Problem Domain: Diet & Nutrition Travel Food industry Health industry Niall S. Sophia B. Trisha S. Cortlandt B-R.

  3. Preliminary POV We met health-conscious older women. We were amazed to realize that they seek authoritative information about health from several sources, but simultaneously doubt the validity of this information. It would be game-changing to help people discern what - if anything - from these sources can apply to their own lives, and to mitigate any discrepancies between sources and personal intuitions and experiences.

  4. Additional Needfinding Ramarea Tumisang -distrusts docs & food industries -’mindful eating’ -pro-self-diagnosis Sue Kayton -packs before travel -If you ’respect the law or sausages, don’t ever watch either being made.’ Marisa Gong -reluctantly ate fried food in D.R. -trusts nutritionists, not food industry Anissha Lauren -vegan -prefers ayurvedic/homeopathic medicine Agnes Roey -’convegan’ nurse -sucker for marketing and Oprah’s new line of ‘healthy shit’

  5. Additional Needfinding Rena Cuffy -phases of vegan/vegetarian -compromise while travelling, but open to new foods Jennifer Waldrop -Vaden nutritionist -academic research separate from industry! -distrusts food labels Ben Richman -focuses on cost -trusts food packages, but thinks food industry is evil & conspiracy Kelly Schulz -no harsh rules -food industry classes and watches documentaries

  6. Three Revised POVs

  7. POV 1 We met health-conscious travellers. We were surprised they pack snacks in advance, although all were willing to compromise their usual dietary routines based on food availability and cleanliness. It would be game-changing to allay their concerns regarding the food available at destinations.

  8. POV 2 We met people of all ages who strongly distrusted the food industry. We were surprised that despite a suspicion of products and information disseminated by the food industry, they still consumed both. It would be game-changing if we could lessen their mistrust by helping consumers feel more honestly informed and able to reject products & information if they want.

  9. POV 3 We met people who experienced medical systems in numerous countries. We were surprised that many didn’t trust traditional doctors and the medications they prescribed - especially in the US. It would be game-changing if patients trusted the motivations of, and information coming from, doctors.

  10. Top Three HMWs

  11. HMW 1 (POV 1) How might we provide travellers with more information on how to prevent & cope with food-related illnesses?

  12. HMW 2 (POV 1) How might we make it easier for people to locate sanitary food & food that meets their dietary restrictions and preferences?

  13. HMW 3 (POV 2) How might we boost the confidence of consumers when purchasing food & help them to avoid having to purchase goods they are mistrusting of?

  14. Experience Prototypes

  15. Experience Prototype 1 Solution idea: Map displaying dietary restriction-compatible restaurants Online ‘scavenger hunt’: • Assigned city and dietary restriction • Given 3 minutes to find locations Assumptions: • People have & want to keep dietary restrictions • Difficult to find compatible places • Existing means don’t suffice

  16. Results • Some returned plethora of results, others found very few • Didn’t think it was hard → Less of a need than we thought!

  17. Experience Prototype 2 Solution idea: Connect travellers & locals. Locals inform curious travellers, and/or accompany them to places they suggest. ‘Role playing’: • Traveller & Local • Comfortable eating together? Assumptions: • Locals are willing to help & are knowledgeable • Locals have a way to connect with travellers • Travellers are comfortable meeting locals • No language barrier

  18. Results • Range of comfort levels regarding meeting strangers • All enthusiastic about input (although maybe not meeting) • Conditions: • Given info (bio or picture) • Input on age/gender

  19. Experience Prototype 3 Solution idea: Scan foods to see how nutritional composition complies with dietary restrictions & personalized goals. Created paper user interface depicting account creation Testees filed in fields and voiced opinions during & after. Assumptions: • Care about true contents of foods • Willing to input personal information & goals • Willing to take time & endure social stigma • Existing capabilities exist, like scanning foods without nutrition labels

  20. Results • All thought it was quick & easy • Proved our assumption wrong! • But… raised a new assumption • Data security & privacy!

  21. & Our Most Successful Prototype was...

  22. Prototype 2 (!) Connecting travellers & locals based on: Food Preferences & Restrictions

  23. Questions?

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