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R ethinking Performance & Performance Studies for the 21 st Century

Explore the challenges and opportunities in the 21st-century performance industry, including the impact of technology and changing audience preferences. Learn how to adapt and thrive in this new landscape.

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R ethinking Performance & Performance Studies for the 21 st Century

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  1. Rethinking Performance & Performance Studies for the 21st Century Susan Mohini Kane, author of The 21st Century Singer For the National Association of Schools of Music Scottsdale, AZ, October 2014

  2. US Managed Singers

  3. Opera Companies Closing Doors

  4. Symphonies Closing & Cutting Back

  5. Who moved our cheese?

  6. Is it really the economy, stupid? • According to the Wall Street Journal “Between 2000 and 2004 orchestra attendance dropped 13% causing nine companies to shut down.” (“Music’s Merger Mania,” May 6, 2006 by Jacob Hale Russel for The Wall Street Journal) • That was before the recession.

  7. Technological Advances cause:

  8. 15th Century: The Printing Press

  9. Reaction to Gutenberg’s Press

  10. 18th Century: Steam Engine

  11. Reaction to the Steam Engine

  12. 21st Century – The Internet + Functional MRI & Affordable HD

  13. Reaction to advanced technology

  14. Dr. Spencer says…

  15. And…

  16. Amazing Technology

  17. SNAAP (Strategic National Arts Alumni Project) 2014

  18. 2014 Internet Trends (Meeker)

  19. International Contemporary Ensemble MacArthur Grant Winner ICE is a new model for a new century: a contemporary, innovative, modular, artist-driven organization that transforms new ideas into new music, and new music into new ideas. By dissolving the lines between the artist and the producer, ICE empowers the artists of its generation to create groundbreaking new work.

  20. Kristin Clayton The Diva in Zinzanni

  21. Chris Thile, mandoline MacArther Foundation Grant Winner 2014 Mandoline Player Composer Ensemble Creator

  22. Opera Cowgirls Singing for corporate parties and in bars and pubs.

  23. Tina Guo, cello USC cellist Red Bull Commercials Car Commercials Videos CDs

  24. Amanda Tosani Music to Haiti

  25. Darlene Koldenhoven THREE TIME GRAMMY WINNER Singer, songwriter, recording artist.

  26. Kristof & Kane, Classical Cabaret Both performers have DMAs and both work at other institutions but have started this project to create a wider audience and build a fan base. Like ZinZanni, it is a great way to use classical training and it’s fun! Next Concert - Dec. 7 at 7:00 on Concert Window.Com!

  27. CURRENT DESTINATION Concert Hall Opera Stage Soloist in: ---Orchestra ---Chorus ---Chamber Recitals ---Church Events ---Oratorio These destinations drive our curriculum. New destinations will necessitate new curriculum.

  28. DESTINATION PLUS Concert Hall & Opera Stage PLUS Churches Pop Venues Pubs/Bars Live Stream YouTube Stadiums Hospice In Home Corporate Lobbies Hospitals Jazz venues Schools Nursing Homes Cruise Ships Museums Court Houses Street Corners Recording Studios

  29. PURPOSE Pure Music Music for Music’s Sake Model of the GENIUS composer

  30. PURPOSE PLUS BEAUTY EXAMPLE COMMUNITY BUILDING INSPIRATION PAIN REDUCTION CULTURAL PRESERVATION PEACE MAKING SUPPORT FOR LEADERS COMMUNITY UNIFICATION PROBLEM SOLVING CULTURAL BRIDGE CALMING STRESS RELIEF

  31. 1. Stay up to date www.the21stcenturysinger.com Morning coffee Music News & Blogs

  32. 2. Add More Meaningful Performance Requirements Work to achieve the 10,000 hours Have specific audience and purpose

  33. 3. Require full concerts & full roles Performance majors need a product to sell when they finish. Require two 45-minute sets for specific purpose and destination.

  34. 4. Help Students Make a Recorded Product For demonstration of skill and artistry

  35. 5. Train students to locate and respond to mandates Matching their music with needs in the outside world. Performance as Service in the Real World (MUS 3088, 4088, 5088)

  36. Music as Service in the Real Worldwith the intent of Public Good MUS 3088 with Jr. Recital MUS 4088 with Sr. Recital

  37. Music as Service in the Real WorldMUS 5088 with Masters Recital with the intent of Public Good

  38. 6. Train artists with their own missions Along with technique

  39. 7. Train “soft skills” Self-inquiry, persuasion, creativity, music business, entrepreneurship, meditation, finance

  40. 8. Train students to solve problems with their music New research with practical application

  41. 9. Capstone recital to launch the artist into society Students should leave with a finished EPK (Electronic Press Kit) and website or other products that will give them a leg up after graduation.

  42. 10. Post-graduate Artist Incubators Resources, products, like-minded collaborators, good health, audiences and fans, community contacts

  43. You may be disappointed if you fail, but you’re doomed if you don’t try. ~ Beverly Sills

  44. Thank you.

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