Commercial Uses of GPS

1. Commercial Uses of GPS Jason Y. KimOffice of Space CommercializationUnited States Department of Commerce September 13, 2004

2. United States GPS Policy of 1996 “Our goals are to: …Encourage private sector investment in and use of U.S. GPS technologies and services.”

3. Interagency GPS Executive Board Defense Transportation State Commerce Interior Agriculture NASA Joint Chiefs of Staff Homeland Security

4. Why Department of Commerce? • Primary mission: promote commercial market growth and trade • Represents the largest GPS constituency • Commercial industry • Commercial end users • National Geodetic Survey, National Weather Service, NOAA Corps, National Institute of Standards and Technology, Census Bureau • Oversees CORS augmentation system • Key role in federal radio spectrum management

5. Worldwide GPS Hardware Sales Exceed $9 Billion Per Year (Projected) $Billions Source: DOC, 2001

6. Commercial Applications Dominate the GPS Market Data for Year 2000 Source: DOC, 1998

7. Transportation Automotive Rail Maritime Aviation Space Industry Agriculture Construction E-Commerce/Finance Electric Power Engineering Fishing Forestry Manufacturing Mining Oil & Gas Telecommunications Geography Surveying Mapping Geodesy Geographic Information Systems Land Use Planning Recreation Consumer Electronics Hiking/Geocaching Boating/Fishing Sports Tourism Science & Environment Weather Forecasting Pollution Monitoring Ecology & Wilderness Conservation Toxic Waste/Oil Spill Cleanup Animal Behavior Disease Control Geological Change Monitoring Archaeology Time Transfer Military Force Deployment Logistical Support Vehicle Navigation Smart Munitions Sample Uses of GPS Technology

8. Surveying/Mapping/GIS • Sub-centimeter accuracy • 100%-300% savings in time, cost, labor • Most major development projects require surveying • Rural electrification • Telecom tower placement • Pipeline installation • Dam construction • Port dredging operations • Oil, gas, and mineral exploration • Flood plain mapping

9. Tracking • Package/cargo delivery • Fleet and asset management • 60,000-70,000 trucks in Brazil tracked by GPS • Theft recovery • Children, pets, elderly • Public safety services

10. Timing • GPS offers an inexpensive alternative to costly, high maintenance timing equipment • Telecommunications network synchronization & management • Phones, pagers, wireless systems • LANs, WANs, Internet • Financial transactions, e-commerce • Electrical power grid management & fault location

11. Precision Agriculture • Maximize use of resources • Optimized plowing of crop rows • Tailored applications of seeds, fertilizer, water, pesticides • Improved management of land, machinery, personnel, time • Greater crop yields • Net benefit: $5 to $14 per acre • Minimize environmental impacts • Localized identification and treatment of distressed crops reduces chemical use • Precise leveling of fields prevents fluid runoff

12. Construction/Mining • Enhanced management of assets, equipment • Progress tracked in real-time, remotely • Improved machine control • Saves time • Saves fuel • Reduces maintenance • Prevents accidents • Rapid surveying for drilling, machinery placement • Smaller, more empowered workforce • Pier in Northern Brazil constructed through fog and darkness with GPS

13. Environmental Protection • Forest protection • Logging enforcement (e.g., Mato Grosso) • Firefighting • IBAMA: 230 GPS units • Fishing boundary enforcement • Endangered species and habitat preservation • Natural resource management • Hazardous cleanup • Oil spills, toxic waste • Atmospheric modeling

14. Recreation • Portable receivers for outdoorsmen, hunters, etc. • Wristwatches for runners • Mobile phones (E-911), PDA’s, etc. • Sports facilities -- golf courses, ski resorts • Geocaching

15. Huge Potential Exists in the Market for Value Added Services • Software development • Embedded applications • Localized GIS databases • Internet integration • Wireless markets • Location-Based Services

16. The Market Is Wide Open • Civil signals are freely available, right now • More GPS signals coming soon • Openly published documentation for all civil signals • No licensing fees • No export controls on commercial GPS goods • Hardware is cheap, getting cheaper • New applications are invented every day

17. GPS Sales by Geographic Region  1998  Japan U.S. 47% 32%  2003  (Projected) U.S. Japan Europe 30% 44% Asia 18% Other 2% 1% Europe Other Asia 23% 1% 2% Source: DOC, 1998

18. Exporting U.S. GPS Goods to Brazil • Controlled items requiring export licenses from U.S. Department of State: • Military receivers • GPS receivers that operate at speeds above 1,000 nautical miles per hour (1,852 km/hr) AND altitudes above 60,000 feet (18.3 km) • Satellite components • GPS goods requiring no U.S. export license: • Everything else!

19. Commercial Interests Affect The Future of GPS • GPS modernization • Schedule, funding, user requirements • New signal design properties (e.g., more power) • Galileo cooperation • Protecting interests, investments of GPS user base • Ensuring level playing field for commerce • Maximizing benefits of combined GPS-Galileo service • Spectrum protection • GPS information dissemination

20. Point of Contact for Commercial Users and Industry Jason Y. KimSenior Policy AnalystOffice of Space CommercializationU.S. Department of Commerce www.technology.gov/spacejason.kim@technology.gov+1 (202) 482-5827