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Business & Marketing Courses 2016-17

This course provides an introduction to entrepreneurship, accounting and finance, marketing, and management. Students also learn about technology in business, global business, and employability skills. Additionally, the course covers financial literacy, teaching students about wise consumerism, saving and investing, credit, and budgeting.

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Business & Marketing Courses 2016-17

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  1. Business & Marketing Courses 2016-17

  2. Semester Courses: Full Year Courses: • Sales & Marketing • Business & Personal Law • Sports & Entertainment Management • Graphic Design 1 - Design Principles and Digital Color Theory • Graphic Design 2 - Digital Photography and Web Page Coding • Business 101 • Financial Literacy • Accounting 1 • Accounting 2 • Accounting 3 • Computer & Yearbook Applications • Microsoft Office Suite • Business, Marketing & Finance Dual-Credit/College Courses (earn high school & college credits): • Introduction to Business (s1) & Principles of Management (s2) • Human Resource Management (s1) & Principles of Marketing (s2) • Business Entrepreneurship

  3. Business 101 Course #: B Credits:2 Grades: 9th-10th ** NEW COURSE in 2015-16! ** 2 Semesters • This course is an introduction and an overview of the following concepts: • Entrepreneurship • Accounting & Finance • Marketing, Promotion & Graphic Design • Management & Administration • Technology in Business • Global Business • Employability Skills

  4. FINANCIAL LITERACY Course #: B004 Credits:2 All Grade Levels QUOTES: This class is a must for all students who want to begin their adult lives prepared financially!!! “We learn about identify theft”-Anita “In this class we learn how to handle our money”-Darian Course uses Dave Ramsey’s Financial Curriculum Learn skills to becoming a wise consumer Learn basics of saving, & investing Explore different types of credit & the dangers of debt Address budgeting & money management Use virtual business computer simulation Opportunity to earn a math credit 2 Semesters

  5. Accounting I # B001 Credits: 2 All Grade Levels Kara: “Accounting 1 was a way for me to understand the language of Business.” Megan: “I was exposed to a different form of math.” Breanna: “I knew if I took Accounting now I would understand my business classes better in college.” This is a course designed to teach the recording & analyzing of financial records of a sole proprietorship. 2 Semesters

  6. Accounting II Course #: B020 Credit: 2 Grade level: 10, 11, 12 Advanced Accounting course designed to teach the recording and analyzing of financial records of a corporation. WITCC Articulation credits Interview a Business Regarding Accounting Procedures (Field Trip) 2 Semesters

  7. Business Entrepreneurship Course #: B018 (Full year) DUAL Credit: 1 SCCSD credit per course AND 3 College Credits per course-w/WITCC (6 total credits) Elective/Required: Elective Schools Offering Course: E, N, W Grade Level: 11, 12 Learn how to run a start-up a business • Students will become aware of the traits and characteristics of successful entrepreneurs. • Students gain an understanding of the marketing and management principles necessary to start and operate their own business. • They will develop an awareness of the opportunities for small business ownership and the planning skills needed to open a small business. • Students gain an awareness of the research, planning and the regulations that effect small business and the means of financing a business. • They will also understand the specific strategies for business management and marketing and the economic role of the entrepreneur in the market system.

  8. DUAL Credit: 1 SCCSD credit per course AND 3 College Credits per course-w/WITCC Elective/Required: Elective Schools Offering Course: E, N, W Grade Level: 11, 12 Business, Marketing & Finance Dual-Credit/College courses are: Fall Semester- Course Number: B600/BUS 102 Introduction to Business – 3 college credits This course provides a broad overview of business. Topics include economics, markings, entrepreneurship, and management as well as related domestic and international business issues. Spring Semester - Course Number: B601/MGT 101 Principles of Management – 3 college credits This course introduces students to the role of planning organizing, staffing, directing, and controlling in formal and informal organizations of all sizes. This course presents theoretical bases and real world examples of implementations. Fall Semester - Course Number: B602/MGT 170 Human Resource Management – 3 college credits Topics include job design, employee selection, employee appraisal, employee termination, employee compensation and benefit packages. Spring Semester Course Number B605/MKT 110 Principles of Marketing – 3 college credits This course covers consumer and organizational buying behavior, targeting market opportunities, developing and managing new products, marketing channels, logistics, and strategic market planning and implementation. Business, Marketing & Finance Dual-Credit/College Courses

  9. Sales & Marketing #130 • Learn sales and marketing/Advertising strategies • Incorporates advertising techniques & their effect on sales • Great for future careers in Sales, Marketing, or General Business • Projects & presentations 1 Semester “We do a lot of projects in this class. It’s a great way to learn about advertising.” –Ross Nashleanas

  10. Sports & Entertainment Management AREAS COVERED • History & Evolution of Sports & Entertainment Management • Creating Brand/Licensing • Sponsorships • Promotions • Endorsements • Ticket Sales • Communications • Careers in the Sports & Entertainment field CLASS INVOLVEMENT • Project-based & presentations • Variety of Guest Speakers are brought in from the community who currently work in the field. 1 Semester

  11. Business & Personal Law Course #: 1 Semester 1 CreditGrades: 9-12 Background Information in Law As It Relates to Business and Individuals Problems They May Encounter Other Person Suing Them Consumer Rights Contract, Criminal & Tort Law Great for future careers in criminal justice, court reporting, or law enforcement or simply a better understanding of the laws for business and your own personal knowledge. 1 Semester

  12. Microsoft Office Suite Course #: B029 Credits:1 All grade levels Introductory & Advanced Features Taught Industry Certifications Available Microsoft Word (word processing) Excel (spreadsheet) PowerPoint (presentation) Access (data base) 2 Semesters

  13. Computer & Yearbook Applications Course #: 1008 Grades: 10-12 Credits: 2 Description: Computer & yearbook applications allows students be involved with creating their school’s yearbook. Students will learn to: Design layouts on the computer Take photos Advertise and apply marketing techniques Utilize teamwork Students advertise to local business to have their school’s yearbook sponsored & will participate helping in the picture day event. Teamwork is also an important component of the course.

  14. Graphic Design IIndustry Certifications Available Design Principles I (Semester 1) • B606 • DUAL credit course – 1 high school credit AND 3 college credits (WITCC) • Prerequisite: None • This course is the first in a series that serves as an introduction to the principles of design. Students explore how these principles are applied in the marketplace through Adobe Photoshop and InDesign. Digital Color Theory (Semester 2) • B607 • DUAL credit course – 1 high school credit AND 3 college credits (WITCC) • Prerequisite: Design Principles 1 • This course will provide Graphic students with the skills necessary to be effective in design. Fundamental studio experiences, along with a historical perspective, will provide insight and understanding to intrinsic power of color in design. Students explore how these principles are applied in the marketplace through Adobe Photoshop and InDesign.

  15. Graphic Design II Web Page Coding (Semester 2) • B608 • DUAL credit course – 1 high school credit AND 3 college credits (WITCC) • Prerequisite: None • This course is an introduction to the hands-on coding skills needed for web design through Dreamweaver. Students will explore HTML, CSS, and JQuery code. Students develop sites including a wireframe layout, create graphics/slices, and tags to create the basic structure of the site. They will style liked sites, use File Transfer Protocol to upload the site to a server and view it live on the web. Digital Photography (Semester 1) • #9658 • DUAL credit course – 1 high school credit AND 3 college credits (WITCC) • Prerequisite: None • This course introduces students to the aspects of a career in photography. Students will take photographs with breadth and sequencing. Students study and practice the varied artistic applications of digital images. Students will manipulate photographs to enhance images with computer software. Students will conclude the course with a portfolio of photographs in digital and print forms.

  16. Business & Technology Courses2016-17

  17. Business Career Clusters & Pathways

  18. Top 10 Reasons to take Business Classes: Learn real-world skills for life. Practice hands-on, project-based learning. Never ask, “When am I going to use this?” Develop career and job skills awareness. Learn interpersonal, teamwork, and leadership skills. Increase analytic thinking and application skills. Learn critical technology skills for personal and professional use. Develop skills employers want. Obtain academic and technical skills to advance in a fast-paced business world. 10. Increase earnings potential by learning to become a productive employee. B.E. Publishing

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