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Learn how to create engaging webinars that can increase your customer base and grow the knowledge of your brand. This module covers the basics of getting started with webinars, as well as the various opportunities and benefits they offer.
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Creating a Great Webinar Corporate Training Materials
Module One: Getting Started Learning without thought is labor lost; thought without learning is perilous. Confucius • Webinars are staples of modern business. Anyone can create a webinar and reap the rewards. When webinars are done well, they can increase your customer base and grow the knowledge of your brand.
Module Two: What Can a Webinar Do? No great man ever complains of want of opportunity. Ralph Waldo Emerson • Webinars are useful tools that will benefit anyone who has content or product to share. Webinars are both methods of teaching and marketing. These online seminars provide the perfect opportunities to connect with people across the globe.
Module Two: Review Questions • What opportunity does a webinar offer? • Engage new clients • Demonstrate expertise • Change the brand image • Monitor trends and changes • What can you generate when connecting with people through webinars? • Expertise • Brand • Clients • Feedback
Module Two: Review Questions • What is the benefit of in house training? • Cost effective • Easy • Saves time • All of the above • A company should choose which type of webinar when lacking resources to create them? • In house • It does not matter • For hire • None
Module Two: Review Questions • Demonstrations need to be _______ to the audience. • New • Relevant • Clear • Short • What can make presentation entertaining? • Graphs • Facts • Dialogue • Humor
Module Two: Review Questions • How often do some experts believe you should communicate with customers? • Twice a week • Once a week • Daily • Weekly • Announcements about webinars and offers should be made on websites and ______. • Television • Links • Social media • Advertisements
Module Two: Review Questions • How long before the webinar did she contact customers? • Two weeks • 10% • 25% • 30% • How often did she contact the customers? • Weekly • Biweekly • Daily • Monthly
Module Two: Review Questions • What opportunity does a webinar offer? • Engage new clients • Demonstrate expertise • Change the brand image • Monitor trends and changes • Webinars are useful marketing tools. They offer the opportunity to demonstrate expertise. • What can you generate when connecting with people through webinars? • Expertise • Brand • Clients • Feedback • Webinars help generate new leads. They also generate useful feedback.
Module Two: Review Questions • What is the benefit of in house training? • Cost effective • Easy • Saves time • All of the above • In house training is cost effective. It does, however, require time and preparation that for hire training does not. • A company should choose which type of webinar when lacking resources to create them? • In house • It does not matter • For hire • None • Webinars require specific resources to create. A company lacking the necessary resources should use the for hire webinars.
Module Two: Review Questions • Demonstrations need to be _______ to the audience. • New • Relevant • Clear • Short • Demonstrations are excellent marketing tools. They need to be relevant to the audience to be effective. • What can make presentation entertaining? • Graphs • Facts • Dialogue • Humor • Demonstrations should be amusing to help the audience maintain attention. Humor is effective at creating audience amusement.
Module Two: Review Questions • How often do some experts believe you should communicate with customers? • Twice a week • Once a week • Daily • Weekly • In information sharing, it is important to avoid “one too many” communications. Some experts believe contact should be limited to twice a week. • Announcements about webinars and offers should be made on websites and ______. • Television • Links • Social media • Advertisements • Announcements and offers need to reach your customers. Websites and social media are useful for information sharing.
Module Two: Review Questions • How long before the webinar did she contact customers? • Two weeks • 10% • 25% • 30% • Shirley decided to contact her customers ahead of time. She began the process two weeks before the date of the webinar. • How often did she contact the customers? • Weekly • Biweekly • Daily • Monthly • Shirley contacted her customers every day. She did this for two weeks.
Module Three: Successful Webinar Criteria Success is dependent on effort. Sophocles • Anyone can create a webinar, but not every webinar is successful. There are basic criteria that are essential to make a successful webinar. No matter how technically perfect your webinar is, you must include passion and value that directly translates to your target audience.
Module Three: Review Questions • What do you need to have for a webinar to be successful? • Interesting topic • Multiple topic • Passion for the topic • All of the above • What does NOT create passion and enthusiasm? • Standing still • Smiling • Gestures • Stories
Module Three: Review Questions • What determines value? • Nothing • Needs and wants • Interests • Creativity • What do you need to understand to provide value? • Price points • Objective • The market • Customer
Module Three: Review Questions • What is NOT basic information about your target audience? • Age • Email addresses • Gender • Location • Why discover what your audience reads? • There is no reason • Influence their interests • Look into the source • Know where to advertise
Module Three: Review Questions • What rule indicates is based on the idea that people lose attention after 10 minutes? • 10 minute rule • Attention span rule • Keeping attention • None of the above • What is true of slide shows? • You can never have too many • No one uses them any more • They should be used in moderation • None of the above
Module Three: Review Questions • How many viewers responded the way that Alec projected? • 3% • 30% • 10% • None • How long was there busy interaction? • The entire webinar • 3 minutes • 7 minutes • 4 minutes
Module Three: Review Questions • What do you need to have for a webinar to be successful? • Interesting topic • Multiple topic • Passion for the topic • All of the above • You need to have passion for your topic to be successful. If you do not have passion, do not host the webinar. • What does NOT create passion and enthusiasm? • Standing still • Smiling • Gestures • Stories • Standing still will not create a sense of passion and enthusiasm. The other answers do.
Module Three: Review Questions • What determines value? • Nothing • Needs and wants • Interests • Creativity • The needs and wants of your customers determine what they value. Once you understand this, you can deliver it. • What do you need to understand to provide value? • Price points • Objective • The market • Customer • Value varies between customers. In order to provide value, you need to know your customers.
Module Three: Review Questions • What is NOT basic information about your target audience? • Age • Email addresses • Gender • Location • Email addresses are not included in basic information. The other answers are. • Why discover what your audience reads? • There is no reason • Influence their interests • Look into the source • Know where to advertise • It is essential that you understand your target audience. Knowing what they read and where they get their information will help you know where to advertise.
Module Three: Review Questions • What rule indicates is based on the idea that people lose attention after 10 minutes? • 10 minute rule • Attention span rule • Keeping attention • None of the above • The 10-minute rule is used in many presentations. It is based on the premise that attention drifts after 10 minutes. • What is true of slide shows? • You can never have too many • No one uses them any more • They should be used in moderation • None of the above • Slide shows are useful, but they can be overdone. Use them in moderation.
Module Three: Review Questions • How many viewers responded the way that Alec projected? • 3% • 30% • 10% • None • Alec was sure that the webinar would be a success. Only 3% of viewers were satisfied with the webinar. • How long was there busy interaction? • The entire webinar • 3 minutes • 7 minutes • 4 minutes • Ashley answered the questions. She lied.
Module Four: Find the Right Format In a lot of formats you can be really experimental and see what would happen. Marguerite Moreau • When creating webinars, you must find the right format for your product or service. Part of discovering your format is in knowing your audience. Once you understand how to tailor the webinar to your audience, you must choose the between live and prerecorded webinars.
Module Four: Review Questions • Live webinars are useful for which type of topics? • Simple • Complex • All • None • What is a benefit of prerecorded webinars? • None • Answer questions • Involve the audience • Convenience
Module Four: Review Questions • What allows you to connect with customers after posting a prerecorded webinar? • Follow up events • Social media • Dialogue • Nothing • How can you improve the quality of communication with prerecorded webinars? • Interest • Build up • Editing • You cannot
Module Four: Review Questions • What should you expect at a live webinar? • Unexpected • Dialogue • Easy timing • Lively discussions • A live webinar require(s) ________. • Moderator • Moderator and facilitator • Facilitator • Moderator or facilitator
Module Four: Review Questions • What would a moderator address? • Everything • Presentation • Chat questions • Nothing • Why have two person teams? • Impress viewers • No reason • Accomplish more • Divide the work
Module Four: Review Questions • How many people hosted the webinar? • 1 • 3 • 2 • 4 • What happened to his images? • Nothing • He lost them • He had no images • They were out of order
Module Four: Review Questions • Live webinars are useful for which type of topics? • Simple • Complex • All • None • Complex topics will create questions and require clarification. Live webinars are useful for these topics. • What is a benefit of prerecorded webinars? • None • Answer questions • Involve the audience • Convenience • Prerecorded webinars are convenient and allow your audience to view at their leisure.
Module Four: Review Questions • What allows you to connect with customers after posting a prerecorded webinar? • Follow up events • Social media • Dialogue • Nothing • Prerecorded webinars are one-sided communication. You can connect with customers by hosting follow up events. • How can you improve the quality of communication with prerecorded webinars? • Interest • Build up • Editing • You cannot • You have the opportunity to edit prerecorded webinars. This can improve the quality.
Module Four: Review Questions • What should you expect at a live webinar? • Unexpected • Dialogue • Easy timing • Lively discussions • Live webinars require immediate interaction with your audience. You should expect the unexpected. • A live webinar require(s) ________. • Moderator • Moderator and facilitator • Facilitator • Moderator or facilitator • Live webinars require interaction with the audience. You will need a moderator and facilitator.
Module Four: Review Questions • What would a moderator address? • Everything • Presentation • Chat questions • Nothing • The moderator is in charge of handling questions. This allows the facilitator to stay on cue. • Why have two person teams? • Impress viewers • No reason • Accomplish more • Divide the work • By dividing the work in hosting a webinar, you prevent focus from becoming divided and the webinar runs smoothly.
