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Cable Telephony

Cable Telephony. Market Snapshot. “ We expect that cable will continue to drive VoIP technology to the average US household, growing to almost 23 million lines by 2013 and pushing the overall VoIP market across the 28 million-line mark over the next five years .”

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Cable Telephony

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  1. Cable Telephony

  2. Market Snapshot “We expect that cable will continue to drive VoIP technology to the average US household, growing to almost 23 million lines by 2013 and pushing the overall VoIP market across the 28 million-line mark over the next five years.” • Forrester - Cable Voice Brings VoIP Into The Mainstream

  3. Why Cable Operators Should ConsiderWholesale Digital Voice • Quickly increases top-line revenue growth • Low total cost of ownership • Low or No capex • Leverage wholesaler experience – back office support • Quicker time to market • Digital voice is complicated

  4. Launch Timeline Launch Timeline Business Path Network Path

  5. Network Requirements Review Key indicators of the business All endpoint devices and config files Health of CMTS/routers Plant, ISP and QOS capacity Modifications to network design

  6. Top 5 Business Path Requirements • Creating your profile • Provisioning plan • Custom portals – reseller, subscriber • Training • Marketing campaign research, goals, and campaign tracking

  7. Marketing Strategy and Tools Reasonable Goal: Voice Lines 33% of Basic Subscribers Monthly Goal: Voice Growth 1.8% of Existing Video Base Existing customer example

  8. Marketing Strategy and Tools • Referral Program • Bill Inserts • Postcards (depending on volume) • Email to existing base • Door hangers – for field technicians • Commercials • Point of Sale Displays • Giveaways/Promotions

  9. Taking it to the Next Level • Residential - other feature/functionality • Business Products: Integrated Access Hosted IP PBX SIP Trunking • Business Voice - Applications/SAAS/Unified Communications are the future

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