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1. Unit 1 Tourism & Tour Guides PPT模板下载：www.1ppt.com/moban/行业PPT模板：www.1ppt.com/hangye/ 节日PPT模板：www.1ppt.com/jieri/ PPT素材下载：www.1ppt.com/sucai/ PPT背景图片：www.1ppt.com/beijing/ PPT图表下载：www.1ppt.com/tubiao/ 优秀PPT下载：www.1ppt.com/xiazai/ PPT教程： www.1ppt.com/powerpoint/ Word教程： www.1ppt.com/word/ Excel教程：www.1ppt.com/excel/ 资料下载：www.1ppt.com/ziliao/ PPT课件下载：www.1ppt.com/kejian/ 范文下载：www.1ppt.com/fanwen/试卷下载：www.1ppt.com/shiti/ 教案下载：www.1ppt.com/jiaoan/

3. China in Video Watch the video. Discuss with your classmates and answer the following questions. Note: indispensable /indi'spensəb(ə)l/ adj.不可或缺的 tourist destination 旅游目的地 The WTO = The World Tourism Organization 世界旅游组织

4. Please discuss with your classmates and answer the following questions. 1. How do people define tourism? What is your point of view? 2. What makes tourism a cultural activity? 3. What makes a tour guide the soul of modern tourism industry? 4. What qualities do you think a qualified tour guide must possess?

5. Reference for answering the questions 1.In my opinion, tourism is the practice of traveling for pleasure, a kind of cultural activity involving touring and sightseeing. To sightsee is one of the purpose of touring while to tour is a way of sightseeing. Tourism refers to activities most frequently associated with rest and relaxation, sport, and access to culture and nature. People take part in tourism activities for rest, relaxation, sport, knowledge or education, and other cultural experiences.

6. 请在此输入您的标题 2. I think tourism, as a vehicle for individual and collective fulfillment, contributes a lot to mutual understanding and respect between peoples and societies. Most people tour for pleasure and relaxation through going to different countries or places, touching diverse cultures and traditions, experiencing dissimilar ways of living, and acquiring distinct knowledge and information. Tourism is an important way for people to fulfill themselves and enrich their lives. Tourism helps people understand each other better and makes the world a more harmonious place to live in.

7. 3. In fact, guide-interpreters are in the direct service of foreign visitors. Their quality of service plays one of the decisive roles in the development of the tourism industry. Their speech and behaviour directly influence a foreign visitor's mood while travelling. In a sense, the function of a tour guide is similar to that of a diplomat. His/Her duty is to try his/her utmost to make foreign visitors’ trips aound his/her country enjoyable and at the same time help them better understand its history, geography, cultural traditions and customs. Therefore, a tour guide's services are vital to the tourism industry.

8. 请在此输入您的标题 4.To be a qualified tour guide, I think one must possess qualities such as fitness,knowledge of the locale, responsibility and a good sense of humour. Good tour guides should be healthy, energetic, sociable and fond of travelling themselves. They should have a rich knowledge about diverse subjects and be able to fluently and articulately convey themselves in a language their clients can understand. They should have a strong sense of responsibility and be able to handle accidental problems independently. They must be pleasant and humorous, and be able to explain things patiently and kindly. They must be sociable and know how to communicate with tourists and other professionals nicely and in a timely manner. And above all, they must like being tour guides and love their own countries.

9. Situational Dialogues Listen to the dialogues and practice with your teammates Scene 1 (In the classroom) Notes: enhance/in'hɑ:ns/ v. 提高，增强 component/kəm'pəʊnənt/ n.成分 facility/fə'siləti/n.设施，设备 fixture/'fikstʃə/n.固定设备 opulent/'opjul(ə)nt/adj. 富裕的，丰饶的 facilitate/fə'siliteit/v. 促进，推动，使便利 actualize/'æktjʊəlaiz/ v. 实现，实施 transaction/træn'zækʃ(ə)n/n. 事务 embody/im'bɒdi/v. 体现,（使）具体表达 encompass/in'kʌmpəs/ v. 包含或包括某事物 categorize /'kætəɡəraiz/ v.加以分类 heritage /'heritidʒ/ n. 遗产 docent /'dəʊs(ə)nt/ n.讲解员 courier /'kʊriə/ n.旅行随从

10. Situational Dialogues Scene 2(On the campus) Notes: articulate /ɑ:'tikjʊleit/ adj.发音清晰的,口齿伶俐的 –ly adv. liaison /li'eiz(ə)n/ n. 联络 competently /‘kɑmpətəntli/ adj.胜任地, 合适地 lose one’s temper发脾气 go all out全力以赴

11. Situational Dialogues Scene 3(In the class) Notes: publicity agent n.宣传员 ideology /,aidi'ɒlədʒi/ n. 意识形态 upright /'ʌprait/ adj. 正直的，诚实的 corruption /kə'rʌpʃ(ə)n/ n. 腐败，堕落 prudent /'pru:d(ə)nt/ adj. 谨慎的 assiduous /ə'sidjʊəs/ adj. 勤勉的，刻苦的 envoy /'envɒi/ n. 外交使节 disseminator /di'sɛmə,netɚ/n.传播者 thrive /θraiv/ v. 兴旺 illegal /i'li:g(ə)l/ adj. 不合法的 ABCs n. 基础知识 apperception /æpə'sepʃ(ə)n/ n.领悟,知觉 abundant /ə'bʌnd(ə)nt/ (美) adj. 丰富的, 充裕的 abundance n. accordingly /ə'kɔ:diŋli/ adv.依照 make it 达到预期目标，做成，办到 subject to 使遭受,使服从

12. Helpful Sentences Read the sentences in the book and practice yourself Definitions of tourism Classification of tour guides Importance of tour guides’ work Qualities for being a qualified tour guide

13. Related Strategies Tips for Taking the Tour Guide Qualification Examination Listen to the passage and summarize the tips mentioned Notes: relevant /'reliv(ə)nt/ adj.有关的，相应的 practically /'præktik(ə)li/ adj.实际上 proficiency /prə'fiʃ(ə)nsi/ n. 熟练，精通，熟练程度 rationally /'ræʃənli/ adv. 理性地 brush up复习，提高

14. 请在此输入您的标题 Possible answers for reference Tip 1. Taking exams is always a tough job. But it can be an easy task once you are well informed of the exam, its requirements, patterns and styles, and make full preparations accordingly. Tip 2. The Tour Guide Qualification Examination is a comprehensive test held once a year, nationwide in China, consisting of two parts: written and spoken. Tip 3. Once you know what to expect, it’s time for you to get some relevant teaching materials or attend some relative training. Tip 4. There’s no shortcut for memorizing, but different people have different strategies for remembering things. Tip 5. Once you’re determined to make tour-guiding a career, you should be ready to learn throughout your life through work, experience and study.

15. Cultural Differences Listen and enrich your knowledge Tour-guide Training Canada:The Tourism Industry Standards and CertificationCommittee is responsible for constituting practice standards and setting examination papers. Its members, some tourism colleges/schools, tourism education committees and tour guide associations give training and implement exams. The Caribbean area:The Department of Regional Development of the Organization of American States provides teaching materials for tourist guide training curriculum. Vienna, Austria: Applicants must first go through an interview held by the tourism trade union, which decides whether they will be accepted as tour guide trainees. Britain: An officially approved tour guide wears a blue badge, indicating that he/she is an official member of the Guild of Guide Lecturers. U.S.A.: Up until 1992, only 3 cities, Washington D.C, New York and New Orleans required tour guide candidates to take examinations to get a license. Your own country: ?

16. Related Special Terms Key tourism organizations & associations Major types of tourist guides Tour guide training/education & examination

17. Practice Answers for reference I. Complete the following dialogues in English with the information given. 1. the outdoor activities an individual pays to participate in to acquire pleasure, relaxation or to enhance knowledge and enrich life. tourism is the following three things —tourist resource, tourist facility and travel service tourist resources refer to tourist attractions. They are the basic things that make people tourists. travel services demonstrate the ability and quality of tourist businesses

18. Practice 2. to be a qualified tour guide, one must be healthy, fit and strong. I can’t agree more. must be good at at least one international language should be able to handle problems competently and efficiently. go all out to help them patiently and with open arms.

19. Practice II. Make role-plays based on the following situations. Three students are discussing the topic their professor gave last Thursday —Why do we say tourist guides play one of the key roles in the tourism industry. Each of them presents his/her viewpoints. Two students are asking their professor about the Tour Guide Qualification Examination in China. The professor gives a detailed introduction.

20. Practice III. Put the following Chinese into English. ( Possible Answer) 1. To go and see most beautiful landscape on earth; to collect and tell all the fantastic stories in the world. 2. One should take leave at least once in his/her life time for a journey.

21. Practice 3. Tourism is a comprehensive economic undertaking, and it is at the same time a type of foreign relation work. Failure or success of the tourism industry works on a country’s image abroad in terms of its political reputation as well as the opportunity of earning foreign exchange for a country’s economic construction. 4. Tour guides’ work decides to a pretty large degree whether or not tourists are pleased with their tours and somewhat affects their impressions of the country they’re visiting. Actually, most tourists get to know the country they visit mainly through the guides’ services, their knowledge, speech, behavior and personalities.