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News & Current Affairs Passion Points & Market Segmentation

This report analyzes the market size and segmentation of news followers and super news followers, along with their media consumption habits and advertising categories of interest.

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News & Current Affairs Passion Points & Market Segmentation

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  1. Passion Points News & Current affairs

  2. The News & Current Affairs Segmentation NEWS FOLLOWERS 22.9m 44.3% 13.1% SUPER NEWS FOLLOWERS 6.8m MARKET SIZE % OF GB POP Base: All Adults 15+ Source: GB TGI 2015

  3. Creating the groups NEWS FOLLOWERS (AGREE WITH 2/6 STATEMENTS) Magazines Very Interested in: -News & Current Affairs Newspapers Very Interested in: -News & Current Affairs Word of Mouth Have a large amount of knowledge about: -News & Current Affairs Internet Regularly visit sites on: -News & Current Affairs Television Programme Types: -News & Current Affairs Radio Programme Types: -News & Current Affairs SUPERNEWS FOLLOWERS (AGREE WITH 4/6STATEMENTS) Source: GB TGI 2015

  4. Demographic profile Base: All Adults 15+ Source: GB TGI 2015

  5. MEDIA Consumption Newspapers Magazines Radio Cinema Television Outdoor Media Base: All Adults 15+ Source: GB TGI 2015

  6. TOP MAGAZINES – By index SUPER KEEN TRAVELLERS KEEN TRAVELLERS Private Eye 365 Autocar271 Viz267 Q 258 Golf World254 The Week246 The Garden 246 New Scientist241 Todays Golfer240 Country Life238 The Week 187 Private Eye180 The Garden174 Golf World168 BBC History165 Big Issue165 New Scientist 165 Mojo 164 BBC Focus163 Livingetc161 Base: All Adults 15+ Source: GB TGI 2015

  7. ADVERTSING CATEGORIES INDEX NEWS FOLLOWERS 131 119 137 SUPER NEWS FOLLOWERS 136 178 158 HEAVY HOLIDAY & TRAVEL SPENDERS HEAVY TABLET COMPUTER SPENDERS HEAVY JEWELLERY SPENDERS Source: GB TGI 2015

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