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Social Media in Sports Journalism

Social Media in Sports Journalism. By Madeleine Wilson. Discussion. How do sports reporters use social media?. How has social media changed sports journalism (if at all)?. History. 2005 YouTube launches 2006 Twitter launches 2009 Newspapers in circulation daily down 21% from 1950

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Social Media in Sports Journalism

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  1. Social Media in Sports Journalism By Madeleine Wilson

  2. Discussion How do sports reporters use social media? How has social media changed sports journalism (if at all)?

  3. History • 2005 YouTube launches • 2006 Twitter launches • 2009 Newspapers in circulation daily down 21% from 1950 • 2013 492 million tweets were about sports • 2014 NBC sports partners with a video creation company as part of a social media campaign for a Stanley Cup • Pre-1940s the newspaper sports industry starts • 1969 Internet is available • 1991 First credited weblogs created • 2003 Myspace and LinkedIn launch • 2004 Facebook launched • 2004 Newspapers least preferred primary news source for youth

  4. Social Media Snapshot • 24% use other journalists’ blogs • 20% use YouTube and other audio visual social media sources • 11% use LinkedIn and professional social media sites • 54% use Twitter regularly • 73% use social media to monitor their competition

  5. ESPN Statistics (As of July 2014) • 26.5 million unique followers across all ESPN Twitter accounts • 1.96 million users sent 7.7 million Tweets about ESPN • 2.6 million people engaged with ESPN’s Facebook page • 39.2 million YouTube views – up 66% since 2012

  6. Examples • 459 million posts, likes, and comments generated during the first week of the 2014 World Cup • Cristiano Ronaldo mentioned 1.5 million times on Twitter during the US – Portugal match • 12.2 million Tweets generated by the opening game of the FIFA World Cup • 2/3 NBA players are on Twitter • 26 million Tweets were generated about the NBA finals • 24.9 million Tweets sent about super bowl XLVIII • 185 million interactions on Facebook about Super Bowl XLVIII

  7. Changes • Journalists must brand themselves • Evolution of live-posting during games/matches • Citizen journalism and user created content • Blogs have decreased credibility of many reporters • Value of breaking a story is reduced • Athletes on social media • Online abuse

  8. Resources • http://www.niemanlab.org/2014/06/how-do-sports-reporters-at-newspapers-adapt-to-the-internet-often-grudgingly/ • http://www.telegraph.co.uk/sponsored/business/business-sport-series/11691416/social-media-in-sport.html • http://ufonline.ufl.edu/infographics/social-media-sports-journalism/

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