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Marketing Workshops:

Marketing Workshops:. Sunset Country Destination Marketing Organization (DMO) Survey Results. DMOs’ Mandates and Slogans. DMOs’ Mandates and Slogans. DMOs’ Mandates and Slogans. Plans and budgets:. All four DMOs have up-to-date marketing plans

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Marketing Workshops:

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  1. Marketing Workshops: Sunset Country Destination Marketing Organization (DMO) Survey Results

  2. DMOs’ Mandates and Slogans

  3. DMOs’ Mandates and Slogans

  4. DMOs’ Mandates and Slogans

  5. Plans and budgets: • All four DMOs have up-to-date marketing plans • Have a combined total marketing budget of just over ½ million • In most cases, marketing dollars represent the majority of the overall budget

  6. Plans and budgets: • 2 derive all funding from a Destination Marketing Fee • Patricia Region 100% from memberships • Sunset Country 55% memberships, 32% government funding

  7. How should tourism marketing in Sunset Country be funded? • Membership dues 83% • Destination Marketing Fee 50% • Sponsorships 50% • Enhanced government funding 83.3% • Other 50% (Endowments, forgivable grants, matching grants, taxation offsets, product-pricing participation, user fees, block grants, publication advertising, buying into marketing programs)

  8. Target Markets: • Priority target markets for 3 of 4 DMOs: U.S. Midwest /Minnesota, followed by other U.S., Manitoba, other Canada • Priority for the fourth DMO: Winnipeg, rural Manitoba, followed by Minnesota and Saskatchewan • Target a variety of demographics

  9. Channels and Tactics: • All use a wide variety of marketing channels and tactics from brochures, print media, trade shows, television, internet, web site • All track results • Most have higher web site traffic than 3 years ago

  10. Key Challenges • Agree with survey respondents: border issues, location, lack of government funding, lack of commercial transportation, infrastructure

  11. Marketing Workshop 1 Results of Stakeholder Survey

  12. Key Individual Issues and Actions:

  13. Key Issues Impacting Marketing of the Region as a Whole

  14. Back to Work!

  15. The Rules • Don’t sit where you sat yesterday – find a new group • Choose a facilitator and a recorder • There are no bad ideas – no debating – share thoughts constructively • Ensure that everyone is heard – everyone’s opinion counts!

  16. Marketing Workshop #1 • How should the marketing of the Sunset Country region as a whole be planned? Who should take the lead? Why? • How should the region be depicted/positioned/branded in its marketplaces? • Do you agree that the gaps and issues identified by the stakeholders are the key gaps and issues impacting the marketing of Sunset Country?

  17. Marketing Workshop #1 4. Are there other important gaps and issues impacting the marketing of Sunset Country? 5. Do you agree that the actions identified are the most appropriate actions to address the gaps and issues? 6. Are there others that are also appropriate? 7. Report – 2-3 minutes

  18. Marketing Workshop #2 1.What are the best opportunities to market Sunset Country and within which geographic (location), demographic (age), and psychographic (interests) markets? (15 minutes) 2.What kind of advertising channels do you think are the best way to advertise Sunset Country? (10 minutes)

  19. Marketing Workshop #2 4.How should marketing of Sunset Country be funded? Examples include more government funding, destination marketing fee, sponsorships, memberships and selling advertising. (15 minutes) 5.Do you have any other comments about marketing Sunset Country? (5 minutes)

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