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Colgate-Palmolive The Precision Toothbrush Group 7

Colgate-Palmolive The Precision Toothbrush Group 7. For those hard to reach places. Changes in Toothbrush Category. Entry into geographical markets Emergence of “Super-premium” sub-category Increase frequency of toothbrush purchases Toothbrushes purchased based on performance benefits

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Colgate-Palmolive The Precision Toothbrush Group 7

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  1. Colgate-Palmolive The Precision ToothbrushGroup 7 For those hard to reach places

  2. Changes in Toothbrush Category • Entry into geographical markets • Emergence of “Super-premium” sub-category • Increase frequency of toothbrush purchases • Toothbrushes purchased based on performance benefits • Technology allowed for measuring effectiveness • Advancements in marketing techniques brought greater awareness

  3. Market Segmentation

  4. Positioning for Precision by Colgate • Launch to the niche market, specifically therapeutic brushers • Captures product essence • Segment is fitting for the design and benefits of the product • For therapeutic brushers, the Colgate-Palmolive Precision toothbrush is the superior premium toothbrush because of its innovative design that provides the best brush possible and removes 35% more plaque than other leading toothbrushes.

  5. Recommendations • Utilize the Colgate-Palmolive task force • Aid in increasing credibility to niche market • Present with toothpaste on shelves • Showcase in commercial pharmacies using floor stands • Employ infographics • Aim to be the “home brush”

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