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Expanding Your Reach; Stepping Out of (Y )Our Comfort Zone

University of Wisconsin Professional and Personal Rejuvenation Family Living & Youth Development State Conference Valerie Adams-Bass, PhD Thursday November 15 th , 2012 Chula Vista Resort. Expanding Your Reach; Stepping Out of (Y )Our Comfort Zone. Cooperative Extension System.

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Expanding Your Reach; Stepping Out of (Y )Our Comfort Zone

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  1. University of Wisconsin Professional and Personal RejuvenationFamily Living & Youth Development State ConferenceValerie Adams-Bass, PhDThursday November 15th, 2012Chula Vista Resort Expanding Your Reach; Stepping Out of (Y)Our Comfort Zone

  2. Cooperative Extension System We’re Up to Something Good… V.Adams-Bass, PhD 2012

  3. Cooperative Extension is Unique • Highly educated professionals • Connected to a state system of researchers and educators • Connected to a national system of researchers and educators • We have a presence in almost all of the communities throughout our state(s) V.Adams-Bass, PhD 2012

  4. Wisconsin 2030 Population Projections • 70/72 counties are projected to experience growth • 27/72 will grow faster than the state average of 19.6% • St. Croix County fastest growth • Milwaukee County most populated • Dane County largest increase Wisconsin Demographic Center Department of Administration www.doa.state.wi.us V.Adams-Bass, PhD 2012

  5. Wisconsin 2030 Population Projections • 22.5% will be children below 18 y/o • 61.4% will be adults 18-64 y/o • 13.1% will be adults 65 & over Wisconsin Demographic Center Department of Administration www.doa.state.wi.us V.Adams-Bass, PhD 2012

  6. Wisconsin Population Growth 2010 • *Milwaukee • Dane • Racine • Kenosha • Rock US Census 2010, http://www.census.gov V.Adams-Bass, PhD 2012

  7. Are We Serving All Communities In Wisconsin As Best As We Can? V.Adams-Bass, PhD 2012

  8. TIP: Investigate who lives in your county and who you currently serve? V.Adams-Bass, PhD 2012

  9. What percentage of these populations are served by Cooperative Extension? V.Adams-Bass, PhD 2012

  10. CHALLENGE: Aim to serve the number of people equal to the diversity percentages for your county V.Adams-Bass, PhD 2012

  11. · Reaching Diverse Audiences Requires: STEPPING OUT OF YOUR COMFORT ZONE V.Adams-Bass, PhD 2012

  12. · Reaching Diverse Audiences Requires: Step 1. Acknowledge Where You Are Step 2. Determine What You Would Like to Accomplish Step 3. RESEARCH Step 4. Engage Step 5. Share Step 6. Collaborate V.Adams-Bass, PhD 2012

  13. read as much as you can, reach out to community leaders, reach out to researchers and colleagues who do work with or are familiar with the community you would like to serve (w)rite Down what you learnedreview your plan Research V.Adams-Bass, PhD 2012

  14. Evaluate Your Plan. °How does what you’ve learned modify your°You may have to step away from your plan and let it SITplan? °Stick with it you are on to something good! °Remain EXCITED! Research V.Adams-Bass, PhD 2012

  15. Seek Feedback and inputStart or join aN Informal work group with extension and non-extension professionals with similar interests? Exposure – offer a genuine SMile Exposure Research V.Adams-Bass, PhD 2012

  16. Allow time for the Community Level relationship to developAcknowledge the work of others in the communityReach out to several community members and leaders to Share your plan Reach Research V.Adams-Bass, PhD 2012

  17. Call Call Call-respond to request for your participation and attendance at local eventsHelp out Help Research V.Adams-Bass, PhD 2012

  18. Research Read Evaluate Seek Feedback Exposure Allow time Reach out Call Help out V.Adams-Bass, PhD 2012

  19. Resources for Reaching Diverse Audiences . V.Adams-Bass, PhD 2012

  20. Resources for Reaching Diverse Audiences . V.Adams-Bass, PhD 2012

  21. Overlooked Resources • Community Papers • Social Media • Places of Worship • Websites • Community Elders • Civil Service Workers • United Way • Senior Centers • Shopping Center • Community Centers • Radio Stations V.Adams-Bass, PhD 2012

  22. EngageShareCollaborate Consider the Community as a Partner! . V.Adams-Bass, PhD 2012

  23. Cooperative Extension SystemPractice Culturally relevant Communication and Collaboration to make a meaningful connection We’re Up to Something Good… V.Adams-Bass, PhD 2012

  24. Thank YOU! • Valerie N. Adams-Bass, PhD • Cornell Cooperative Extension • 4-H State Program Leader • Bronfenbrenner Center for Translational Research • 202C Beebe Hall • Ithaca, NY 14852 • 607.255.7958 • vnadams@cornell.edu V.Adams-Bass, PhD 2012

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