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Franchise Return Episode I

Franchise Return Episode I. Retailing Management (MK361) Kulachatr C. Na Ayudhya Marketing Department .,PYU. Franchise Return. Back Ground (2538 – 2542) International Franchise in Food/Services/Edu. Franchisor Potential / Brand Deflation in Thailand (Bubble Break)

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Franchise Return Episode I

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  1. Franchise ReturnEpisode I Retailing Management (MK361) Kulachatr C. Na Ayudhya Marketing Department .,PYU

  2. Franchise Return • Back Ground (2538 – 2542) • International Franchise in Food/Services/Edu. • Franchisor Potential / Brand • Deflation in Thailand (Bubble Break) • Cause of Failure in Thailand • External Environment (25%) ; P-E-S-T • Franchisees (25%) • Franchisors (50%)

  3. Franchise Return • From BUY to BUILD • Political Support • New comer want to be an Entrepreneurs • Why Franchise? • Fast in branch Extension • Safe cost control • Franchise Fee • Royalty Fee • Management systems

  4. Franchise Return • How to BUILD Franchisees : Fee , Systems / Stability / Advising / Products and Service Standard…etc Franchisors • Infrastructure and Team work • Operation Manual • Economics Factors • Legal and Political Factors

  5. Franchise Return • Global Expansion Methods • Master Franchise / Area Development • Country or Region • Sub Franchise • Franchisee Units Franchisor Franchisee Sub - Franchisee Franchisee Unit

  6. Franchise Return • Global Expansion Methods • Direct Franchising • Greater support need • In-country corporate office • Controlled growth Franchisor Franchisee Franchisee Franchisee

  7. Franchise Return • The Franchise Relationship • Brand name Commitment • Products/Service Local Operation • Systems Timely Payment • Strategies • Supports Franchisor Franchisor

  8. Franchise Return • Key Success Factor “Operation Manual” • Development and Standard • Supporting by Franchisor • Training School • Recruitment Systems • Advertising and Marketing Promotion • Marketing Activity and Event • Procurement • Accounting and Financial System

  9. Franchise Return • Case Study in Asia • MK Restaurant • COCA Region Solution • Black Canyon in Singapore • Mc Donald Success Story • 7 – eleven Never Die Source : Brand Age Vol.November2002 p.132-175

  10. Franchise Return Send your Paper on my desk 7 / March / 2003 No Presentation • Assignment • Franchise Name • Abstract • Current Market Situation • Marketing Strategy ; 4 Ps • Investment Policy and Management • Pictures or Web Presentation

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