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Levi Strauss & Co

Levi Strauss & Co. http://levistrauss.com/lsco/ar2011/two-page.php?pg=004&zl=3. Who is the audience for this message?. Shareholders Customers Employees Stakeholders Environmentalists. What is the genera l purpose of the message?. How they are innovators

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Levi Strauss & Co

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  1. Levi Strauss & Co http://levistrauss.com/lsco/ar2011/two-page.php?pg=004&zl=3

  2. Who is the audience for this message? • Shareholders • Customers • Employees • Stakeholders • Environmentalists

  3. What is the general purpose of the message? • How they are innovators • They are a very global company in over 110 countries • They are the cutting edge in the apparel market

  4. What do you think this audience wants to know from the chairman of the company? • What new things can they expect • How will they adapt to changes in fashion • Will they be an E-company?

  5. How does the chairman emphasize the positive in this letter? • Talk about how they are the first to do many things • They were the first company to support HIV/AIDS support for employees • The last two years were expensive but worth it • How to expand within the company while keeping their prices fair

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