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Societal responsibility

Pernod – Ricard Alcool and publicity. Societal responsibility. Introduction, Alcohol effects Economics significance Reactions and answers from European countries, Ways to promote alcohol, Abuse, myths and belief, Ethical Marketing. Summary.

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Societal responsibility

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  1. Pernod – Ricard Alcool and publicity Societal responsibility

  2. Introduction, • Alcohol effects • Economics significance • Reactions and answers from European countries, • Ways to promote alcohol, • Abuse, myths and belief, • Ethical Marketing. Summary

  3. In today’s Europe, alcohol is a part of events as diverse as everyday meals, religious services and celebrations. Models of alcohol consum: Alimentary Sociability symbol Celebration symbol Cultural tradition Alcoholism: the pathologic drinking Apollo Group - Helene Brie - Paola Martin - Manuel Aiple - Luigi de Menorval - Vincent Fiaccabrino - Baudouin de Marsac - Clément Hochart Introduction

  4. HEALTH Short-term: Central nervesystemdepressor Sociability Drunkness Long-term: Alcoholism Neurological and digestivedamage Cardiovasculairimpact Riskduringpregnancy Cancer Apollo Group - Helene Brie - Paola Martin - Manuel Aiple - Luigi de Menorval - Vincent Fiaccabrino - Baudouin de Marsac - Clément Hochart Effects

  5. SOCIAL Accidents Mortal road accidents:30 to 40 % Work accidents:10 to 20 % Domestic accidents: 20 % Mortality 3 % of female deceases &14 % of masculine deceases Prematuremortality: age group 45-54: 20,3% of female deceases & 22% of masculine age group 45-64 : 40,8% of female deceases & 48,2% of masculine cirrhosis and psychoses: 6% premature deceases Apollo Group - Helene Brie - Paola Martin - Manuel Aiple - Luigi de Menorval - Vincent Fiaccabrino - Baudouin de Marsac - Clément Hochart Effects

  6. Well-established place in the global economy 3 million jobs, or 2% of total EU civilian employment In the USA; 1.78 million job, $54 billion in wages and benefits Employment in EU : The spirits sector: directly about 50,000 job; indirectly 250,000 people. The brewing side: 2,800 European breweries;164,000 employees ;indirectly 2.6 million jobs Industries serving the beverage alcohol sector Apollo Group - Helene Brie - Paola Martin - Manuel Aiple - Luigi de Menorval - Vincent Fiaccabrino - Baudouin de Marsac - Clément Hochart Economicsignificance

  7. Apollo Group - Helene Brie - Paola Martin - Manuel Aiple - Luigi de Menorval - Vincent Fiaccabrino - Baudouin de Marsac - Clément Hochart • TAXATION • In the EU: • € 24bn per year in excise duties • Breweries, beer consumers and employees: € 38bn a year, € 19bn in VATand 10.5 B€ in excise duties. • In the U.S.: • $30 billion in business, personal and consumption taxes (incl. $9.2 billion in excise taxes) Economicsignificance

  8. Apollo Group - Helene Brie - Paola Martin - Manuel Aiple - Luigi de Menorval - Vincent Fiaccabrino - Baudouin de Marsac - Clément Hochart • SALES • Global volume sales 182.9 billion L in 2004 • Stable 1-2% annual increase over the 1999-2004 period Economicsignificance

  9. Apollo Group - Helene Brie - Paola Martin - Manuel Aiple - Luigi de Menorval - Vincent Fiaccabrino - Baudouin de Marsac - Clément Hochart • SOCIAL COST • Total tangible cost of alcohol to the EU: €125bn in 2003 (1.3% of GDP) • Intangible cost: €152bn-€764bn Economicsignificance

  10. Apollo Group - Helene Brie - Paola Martin - Manuel Aiple - Luigi de Menorval - Vincent Fiaccabrino - Baudouin de Marsac - Clément Hochart Reactions and answers from European countries

  11. Apollo Group - Helene Brie - Paola Martin - Manuel Aiple - Luigi de Menorval - Vincent Fiaccabrino - Baudouin de Marsac - Clément Hochart • The Evin Law (1991) regulates the alcoholism in limitating the right to advertisealcohilizedbeverages in view to protect the youth of marketing operations • It’sclearlyforbidden to : • advertize in the childrendedicatedpress and make radio advertsneither on Wednesdaynor on the oterdaysbeetween 5pm to midnight. • deliverleaflets or thingsshowinganybenefit of an alcoholized drinks • sellwildelyanyalcoholwithout permission The states answers to alcohol: FRANCE

  12. Apollo Group - Helene Brie - Paola Martin - Manuel Aiple - Luigi de Menorval - Vincent Fiaccabrino - Baudouin de Marsac - Clément Hochart The states answers to alcohol: Poland Polish government is more severe on alcohol market than France : 2004 Global Status Report: Alcohol Policy (World Health Organization)

  13. Apollo Group - Helene Brie - Paola Martin - Manuel Aiple - Luigi de Menorval - Vincent Fiaccabrino - Baudouin de Marsac - Clément Hochart Consumption of pure alcohol per capita 1: WHO database 2: INSEE 2006 3: Gouvernement office of Sweden

  14. Apollo Group - Helene Brie - Paola Martin - Manuel Aiple - Luigi de Menorval - Vincent Fiaccabrino - Baudouin de Marsac - Clément Hochart Swedish Answer to alcohol consumption

  15. Apollo Group - Helene Brie - Paola Martin - Manuel Aiple - Luigi de Menorval - Vincent Fiaccabrino - Baudouin de Marsac - Clément Hochart History • Bratt system 1914 abolished in 1955 • Prohibition failed to be introduced in 1922 • 1995 Sweden entered the EU Swedish National Institute of Public Health fundinguniverse.com Wikipedia Payroll eve Vote YES!

  16. Apollo Group - Helene Brie - Paola Martin - Manuel Aiple - Luigi de Menorval - Vincent Fiaccabrino - Baudouin de Marsac - Clément Hochart • Monopoly for selling all beverage with alcohol content higher than 3.5% • Restricted opening time • Restricted age: 18 • High taxes • Authorized import for personal consumption • Definition of alcohol beverage 2.25% • Complete ban of advertising Systembolaget and legislation

  17. Apollo Group - Helene Brie - Paola Martin - Manuel Aiple - Luigi de Menorval - Vincent Fiaccabrino - Baudouin de Marsac - Clément Hochart More liberal Definition of Alcohol beverage 0.1% Taxes from 0 (wine) up to 40% of retail price Limited ban in advertising License to sell and produce Legislation in Italy

  18. Apollo Group - Helene Brie - Paola Martin - Manuel Aiple - Luigi de Menorval - Vincent Fiaccabrino - Baudouin de Marsac - Clément Hochart Ways to promote alcohol

  19. Apollo Group - Helene Brie - Paola Martin - Manuel Aiple - Luigi de Menorval - Vincent Fiaccabrino - Baudouin de Marsac - Clément Hochart Promotion ofAlcohol • Advertisement

  20. Apollo Group - Helene Brie - Paola Martin - Manuel Aiple - Luigi de Menorval - Vincent Fiaccabrino - Baudouin de Marsac - Clément Hochart Promotion ofAlcohol • Sponsoring 2002, morgenweb.de

  21. Apollo Group - Helene Brie - Paola Martin - Manuel Aiple - Luigi de Menorval - Vincent Fiaccabrino - Baudouin de Marsac - Clément Hochart Promotion ofAlcohol • Franchising

  22. Apollo Group - Helene Brie - Paola Martin - Manuel Aiple - Luigi de Menorval - Vincent Fiaccabrino - Baudouin de Marsac - Clément Hochart Promotion ofAlcohol • Cultural 007.atomicmartinis.com …

  23. Apollo Group - Helene Brie - Paola Martin - Manuel Aiple - Luigi de Menorval - Vincent Fiaccabrino - Baudouin de Marsac - Clément Hochart Promotion ofAlcohol • Self-Restriction

  24. Apollo Group - Helene Brie - Paola Martin - Manuel Aiple - Luigi de Menorval - Vincent Fiaccabrino - Baudouin de Marsac - Clément Hochart Abuse, myths and belief,

  25. Apollo Group - Helene Brie - Paola Martin - Manuel Aiple - Luigi de Menorval - Vincent Fiaccabrino - Baudouin de Marsac - Clément Hochart Abuse “Cosmopolitan readers drank 21,794,000 glasses of beer in the last week ... Isn't it time you gave Cosmopolitan a shot?”

  26. Apollo Group - Helene Brie - Paola Martin - Manuel Aiple - Luigi de Menorval - Vincent Fiaccabrino - Baudouin de Marsac - Clément Hochart 6 mythesand beliefs conveyed by advertising on alcohol: 3. Problem-drinking behaviors are normal. 1. Drinking is a risk-free activity. 4. Alcohol is a magic potion that can transform you. 2. You can't survive without drinking.

  27. Apollo Group - Helene Brie - Paola Martin - Manuel Aiple - Luigi de Menorval - Vincent Fiaccabrino - Baudouin de Marsac - Clément Hochart 6 mythes and beliefs conveyed by advertising on alcohol: 5. Sports and alcohol go together. 7. Alcoholic beverage companies promote moderation in drinking. 6. If these products were truly dangerous, the media would tell us.

  28. Apollo Group - Helene Brie - Paola Martin - Manuel Aiple - Luigi de Menorval - Vincent Fiaccabrino - Baudouin de Marsac - Clément Hochart Ethical Marketing

  29. Apollo Group - Helene Brie - Paola Martin - Manuel Aiple - Luigi de Menorval - Vincent Fiaccabrino - Baudouin de Marsac - Clément Hochart PernodRicard collection

  30. Apollo Group - Helene Brie - Paola Martin - Manuel Aiple - Luigi de Menorval - Vincent Fiaccabrino - Baudouin de Marsac - Clément Hochart • Corporate Social Responsibility • Integration of Sustainable Development • Stands out from pure capitalism • Economical considerations but also: • Environmental • Social • Voluntary approach that becomes compulsory What’s a CSR? It’s about self-regulation aspects

  31. Apollo Group - Helene Brie - Paola Martin - Manuel Aiple - Luigi de Menorval - Vincent Fiaccabrino - Baudouin de Marsac - Clément Hochart • About changing mentalities • Various actions to promote a reasonable use • Partnership with awareness campaigns • Educ’Alcool -> Quebec, national alcohol companies • SAM the party’s captain, • Financed education campaigns • “pull the problem out by the roots” • ≠ ways depending on the countries • Governmental (and even some NGOs) recognition Alcohol: a “responsible consumption”

  32. Apollo Group - Helene Brie - Paola Martin - Manuel Aiple - Luigi de Menorval - Vincent Fiaccabrino - Baudouin de Marsac - Clément Hochart • Taking initiatives • “Good practices” : • Pregnancy logo for all countries • Doesn’t emphasize on the positive aspects • Youth -> takes preventive actions (road safety) • “Behavior Code” for all employees Ethical behaviors Example of Pernod-Ricard

  33. Thank you for your attention… Have you any questions ?!

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