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Apps for Fun & Profit: The Story of Tunepal

Apps for Fun & Profit: The Story of Tunepal. Dr Bryan Duggan DIT School of Computing. Overview. About me Apps & platforms Revenue models What is Tunepal ? How does it work The story What have I learned. About me. What is an app?. Capabilities of a smartphone?. 512Mb Ram

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Apps for Fun & Profit: The Story of Tunepal

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  1. Apps for Fun & Profit: The Story of Tunepal Dr Bryan Duggan DIT School of Computing

  2. Overview • About me • Apps & platforms • Revenue models • What is Tunepal? • How does it work • The story • What have I learned

  3. About me

  4. What is an app?

  5. Capabilities of a smartphone? • 512Mb Ram • Up to 32Gb Flash memory • Video & audio playback • Accelerometer • Compass • Ambient light sensor • GPS • Maps • 3G always on internet connection • Microphone, CD quality audio recording • Bluetooth • Camera (HD video recording) with flash • Mapping • Speech recognition • Multilingual • Web browser • Flash

  6. Making an app • iOS - €99 Per year • Android €20 Per Year • Windows Phone 6 - €99 a year (free for students) • Ovi?

  7. Development

  8. Making money • Sell the app! • In app purchases • Advertising (Angry Birds) • Branding • And now for something completely different…

  9. The problem

  10. MATT2

  11. tunepal.org • 13,290 tunes • thesession.org • ONeills 1001 • Norebeck • Transcription in a java Applet • Matching in a JSP/Servlet • MySQL Backend • 2396 queries to date! • iPhone version?

  12. Tunepal for iOS • Tunes in the “cloud” • Query-by-playing and title • Released February 2010 • Thousands of users • $4.99 on the app store • Access 13,290 tunes on a mobile device • Geocoding

  13. How does it work? • Native iPhone/Android clients • ABC2MIDI, ABC2PS • FMOD • Android NDK • Transcription on the device • Edit distance searches on the server • MySQL/Apache/Tomcat/PHP

  14. Development time • Web ~ 100 hours work • iPhone ~ 200+ hours work • Android ~ 100 hours work • Tunepal HD ~ 500~ hours work

  15. Analytics • tunepal.org QBP – 15,732 • Tunepal on iOS QBP – 23,782 • GeotaggediOS queries – 20,222 • Tunepal on iOS/Android QBT – 15,867 • Android Title searches – 2,680

  16. In the media • Irish Times (twice) • Irish Daily mail • Sunday Times - Top twenty cultural apps • Foinse • Top 25 grossing apps on iTunes (2 days) • Tope 50 grossing apps on iTunes (1 week)

  17. ISMIR2010

  18. A grant! • Tunepal HD • Marco Cascorina • Morgan Conlan • Jonathan Lynch • Jamie Osler • Lisa Shields

  19. Listening to ClareFM.ie this morning. Heard a great tune…..interrupted by the Galway Races  Used Tunepal……..it’s called The Parting………got it from The Session.org. So much fun……….. listening and learning Irish Trad. Thank you so much for the good you have done and are doing! It is ironic, but one of my mates has proudly proclaimed she has never had a cell phone, computer, nor opened an email account. She is utterly fascinated with Tunepal “I’m sure you’re getting emails every day saying how much folks love your tunepal site and iphone app. I have the app and LOVVVVVVVVVE it! I use it every day. Awesome awesomeawesome! Getting a lot of use out of this app now. Everybody I have told so far is very impressed.” It’s pure magic. Thanks a million for having made this diamond and share it with everyone. If there was a God, I’m quite sure that he would have you blessed ! I just wanted to thank you for the great idea and the great job you’ve done with Tunepal. It’s an excellent and very useful tool. Just what I whished for quite often. I am really impressed with the app.  It was 100% correct in identifying tunes when I played them on flute or whistle.  Having worked in a previous life in ultrasonic testing of materials, I can appreciate some of the problems involved.

  20. But! • You can’t please everyone...

  21. The future! • Discographies • iTunes/Amazon referrals • iPad/Android tablets • Irish Gaelic/English Localisation • Session radar • Query by title • FionnSessiúnPoca

  22. Conclusions • Mobile device is the right platform for this technology • Always on internet, • CPU technology • GPS • Screen size • Having a significant impact on how musicians learn tunes and acquire repertoire • Making Apps is great fun, lots of nice things will happen to you • Lots of commercial opportunities

  23. References: • tunepal.org • tunepal.wordpress.com • facebook.com/tunepal • http://www.mobile-zeitgeist.com/wp-content/uploads/2010/11/2010-11_Developer-Economics.jpg

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